ViewLift, a leading digital content distribution and monetization platform, has appointed David Nicholson as VP Sales to further develop its growing portfolio of video-centric customers and partners. He will join Lloyd Jacobs in the new ViewLift sales team, reporting to Rick Allen, CEO of ViewLift & SnagFilms.
“I am thrilled to be joining ViewLift at such an exciting time in the company’s history. Being involved in the sports technology/media business for over two decades has provided me a unique perspective on the capabilities of emerging companies in this burgeoning sector. After meeting with the ViewLift team, seeing their market leading OTT video platform, services and solutions, I could not wait to join the senior leadership team. ViewLift will continue to push the technological boundaries for our current clients and continue to grow our leadership position across the OTT sports, media, and entertainment marketplace.” Nicholson said.
“ViewLift has proven its effectiveness as an OTT and mobile platform for sports leagues and teams, whether ad-supported or subscription based. We are constantly innovating in the sports sector, and for media and entertainment companies. That leadership will accelerate in both categories with industry veterans like David and Lloyd,” noted Rick Allen, ViewLift CEO.