Affirming that visuals are at the core of how consumers communicate and retain their memories, Mobile Photo Connect, the premier conference focused on promoting innovation and partnerships in the photo and video ecosystem, is being re-branded as Visual 1st. Conference chair Hans Hartman introduced the new name at the 5th annual Mobile Photo Connect event last week.
In his keynote address, Hartman outlined five key market trends which all point to the pervasive and prominent role of visuals in today’s communication and memory retention platforms:
- Visual-rich social media, publishing and messaging networks
- Visual-rich ephemeral and Story formats for unrestricted, casual communication
- Camera-first and creation-focused social media apps to entice ongoing consumer engagement
- The potential of mixed reality visuals that combine camera-captured visuals with computer-generated VR or other visuals
- The impact of artificial intelligence (AI) for about any possible visual use case
With visuals as the core to these trends, the choice of Visual 1st as the new conference name was a natural one, according to Hartman, who added, “the terms ‘mobile’ and ‘photo’ are no longer useful descriptors, due either to having become ubiquitous – as is the case for ‘mobile’ – or to being too narrow to reflect the evolution of the conference’s content over the years.
“Mobile imaging used to equal Smartphones, but now we have action cams, drones, 360 cameras, AI-based cameras like Google Clips or Amazon Echo Looks – all are mobile to a significant degree. So ‘mobile’ is the new norm. It’s reminiscent of when we used the term ‘digital photography’ during the transition from film to digital, and before abandoning it when it became clear that ‘digital’ was the default and film the exception.”
In his Visual 1st keynote address, Hartman also pointed out that the worlds of photography and videography are increasingly overlapping, with the same devices taking visuals in either, or sometimes simultaneously in both, formats. Video-frames are being extracted as photos, photos can now be short video clips, and workflows, use cases and tools are increasingly the same for both photos and videos.
Going forward, Visual 1st will continue the successful formula of Mobile Photo Connect: Bringing together entrepreneurs and senior executives of innovative businesses who can leverage each other’s technologies through APIs, SDKs or other methods to enhance their products or services, for instance to enable automatic image enhancement, to monetize user engagement through photo print products, to offer face or image recognition features, to aggregate and curate user-generated content, to store visuals in the cloud or on devices, or to leverage various (other) AI-based solutions without needing to develop these all in-house.