Open Road Integrated Media (OR/M) announced the expansion and restructuring of its marketing team, reflecting the company’s continued focus on direct-to-consumer marketing initiatives and its overarching goal of attaining and engaging readers. Libby Jordan will join OR/M in the newly created role of Executive Director, Marketing Operations and Jennifer Jackson has been promoted to Vice President, Editorial Director, Branded Funnel Sites.
Jordan is a senior publishing executive with deep experience driving audience growth, optimizing revenue opportunities and conceptualizing and executing strategic initiatives. Her previous roles include VP Marketing at Bookshout! and SVP Associate Publisher at HarperCollins. Jordan will oversee marketing for OR/M’s full catalog of more than 9,000 eBooks.
Jackson’s experience includes editorial roles at Hearst Digital, DailyCandy, and GlamMedia, among others. She has lead the charge in expanding OR/M’s content sites through organic audience development. Her efforts have significantly increased the sites’ value in earned media and as customer acquisition funnels.
The changes reflect the alignment of OR/M’s marketing department into three teams: Marketing Operations, Audience Development, and Analytics, the heads of each group will report to Executive Vice President of Marketing, Mary McAveney.
“By keeping the reader at the center of our marketing strategy we have been able to significantly grow revenue for Open Road Media’s titles and, more recently, for those of other publishers. We are tremendously excited by what we’ve been able to accomplish and look forward to continuing to delight our consumers in new ways,” McAveney said.
Within Marketing Operations, Jordan will oversee Title Marketing, Metadata, and Design.
In Title Marketing, the team consists of Hillary Tisman, who recently joined OR/M as Senior Director of Marketing; Andrew Chapell, who recently joined OR/M as Digital Marketing Manager; Greta Shull, Digital Marketing Associate; and Juliann Fiorentino who has just joined OR/M as Digital Marketing Coordinator.
In Design, Mauricio Diaz, Creative Director, Amanda Shaffer, Cover Designer, and Itzy Ramirez, Marketing Designercompose the group.
Sarah Janet, Director, Marketing Analytics, is responsible for leading, developing and managing all aspects of marketing analytics and decision modeling.