Shutterstock Custom™ Launched to Scale Custom Branded Content Creation


Acquisition Of Flashstock In July 2017 Is Now Launching As Shutterstock Custom, Providing Enterprise Clients With An Innovative Technology Platform And Editing Tools To Scale Branded Content Creation

Shutterstock, a leading global technology company offering a creative platform for high-quality assets, tools and services, announced that its Flashstock business launches as Shutterstock Custom. Shutterstock is now able to offer its 1.7 million customers an efficient and innovative platform to create branded content.

Shutterstock Custom, powered by Flashstock’s proprietary technology, is an essential component of Shutterstock’s creative platform that fulfills enterprise marketers’ need to scale high-quality branded content. Shutterstock Custom ingests a company’s visual identity and transforms it into a creative brief for each new campaign. Following receipt of the brief, a global network of creative talent shoots unique imagery including photos, videos, GIFs, cinemagraphs and 360°s. Upon receiving the final images, a brand can quickly enhance the content by resizing and adding filters, text, and logos through the seamlessly integrated Shutterstock Editor API.

Grant Munro
Grant Munro

“With 3 billion Snaps taken every day and more than 95 million photos shared on Instagram daily, scaling globally across multiple channels increasingly presents marketers with a challenge,” said Grant Munro, founder of Flashstock and General Manager of Shutterstock Custom. “A brand’s voice is most visible through the content it creates, and a recent Time Inc. study revealed about 90% of consumers like it when brands engage with them using custom content. At Flashstock we solved that problem, and now as Shutterstock Custom, we can share our revolutionary solution with enterprise marketers around the world.”

Jon Oringer, Founder and CEO of Shutterstock, said, “Custom content has been something we always believed would be an important part of our long term strategy. We’re thrilled to have found Flashstock, a strong business with technology and management that will enhance our product offerings and allow us to grow our partnership with major brands as they look to efficiently create amazing content on-demand. This opens up a large new market that Shutterstock will now be able to serve with custom content. Flashstock’s DNA matches ours, and we believe that there is a great cultural fit and that the business can integrate seamlessly into our new platform.”

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