SnapApp is one of the first interactive content creation platform providers to join the Accelerate program.
“We are excited to be an inaugural member of Marketo Accelerate. SnapApp is committed to providing marketers with tools that empower them to take full advantage of interactive content to create more personal, dynamic, and engaging experiences for their prospects that will drive pipeline creation and revenue. In the face of rapidly accelerating revenue goals and a changing buyer landscape, marketers are waking up to the reality that the old seller-centric playbook is on life support. As a result, new engagement and conversion strategies are required to meet these challenges,” said Seth Lieberman, chief executive officer and founder of SnapApp.
“In today’s hyper-connected world, marketers are expected to deliver personalized brand experiences to their customers across all channels. Leveraging interactive content solutions, such as SnapApp, is an effective way to connect with customers, increase conversion rates, and drive revenue. As one of our first Accelerate partners, the SnapApp and Marketo integration brings tremendous value to the Engagement Economy by empowering marketers to engage with customers and prospects in a meaningful, captivating way,” notes Marketo CEO, Steve Lucas.
Customers using SnapApp are able to collect key insights about prospects who engage with interactive experiences and feed those insights into Marketo for better scoring and more targeted nurturing. This enables Marketo customers to qualify their best prospects faster, enhance their marketing programs, and accelerate overall marketing growth.
“We currently use SnapApp to create personal, one-to-one interactive experiences to engage buyers and accelerate our marketing efforts. Connecting SnapApp with the Marketo Engagement Platform enables us to collect valuable insights on our audience, and then use that information to inform and scale all of our marketing efforts. We have seen substantial campaign performance lift and efficiency gains since we deployed SnapApp last year,” said Brian Vass, vice president, sales and marketing technology, Paycor.