Turnto’s Revolutionary Open Review Syndication Makes Both The Business And Technology Aspects Of Review Sharing Effortless
TurnTo Networks, the provider of next generation customer content solutions, has announced that its groundbreaking Open Review Syndication network will now be available at no cost to brands that are providing product review content to the network or to merchants using the TurnTo Customer Content Platform to display these reviews. Merchants using other review platforms can also access the full TurnTo syndication network for a modest service fee. Unlike other services that charge brands hidden or explicit fees to syndicate reviews or require that brands use particular technology platforms, the TurnTo network accepts reviews from any brand – without cost or technology limitations. TurnTo’s fully open approach means that merchants using TurnTo have access to more syndicated product reviews from a wider range of brands. In a recent case study, a merchant that switched to TurnTo was able to double the number of syndication sources, while increasing its volume of syndicated reviews by 250%.
Syndication is a highly effective way for online merchants to increase the volume of product reviews they display. For many merchants, more of the product reviews they display come from their brand partners than are gathered from their own customers. Syndication is also an important part of new product introductions, as brands frequently gather product reviews through pre-release seeding programs and want these reviews to be available to shoppers everywhere as soon as the new products go on sale. Since higher review volume is proven to drive more sales, syndication has become a must-have component of a complete user-generated content strategy for both brands and merchants.
With today’s announcement, TurnTo is coupling its unique Open Review Syndication technology, which enables brands to share their reviews with zero technical integration and get set up in just a few days, to a no-cost pricing model, making it effortless for brands to participate. Merchants using TurnTo’s Customer Content Suite are automatically plugged in to TurnTo’s Open Syndication Network, while other merchants can access it through easy-to-use feeds and APIs.
“Making syndication free to brands doesn’t just save them money, it changes the whole syndication equation,” said George Eberstadt, CEO of TurnTo. “By removing all of the friction that keeps brands from participating – cost and technical – we are expanding our syndication network to include the greatest number of content sources. This means that merchants using the TurnTo network have access to the largest volume of syndicated reviews from the greatest number of brands. Further, free syndication is beneficial for the relationship between merchants and their suppliers; by using TurnTo, merchants remove a cost burden from their brand partners.”