SugarCRM Wants its Customers to Create Their Own Unique Mobile CRM Experience

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SugarCRM Inc., the company that enables businesses to create extraordinary customer relationships with the most empowering, adaptable and affordable CRM solution on the market, today announced a number of new features to Sugar Mobile, it’s industry-leading app for smartphone and tablet CRM users.

Thanks to the mobile revolution, the physical boundaries of the workplace have disappeared. Perhaps no other career is primed to take advantage of mobility more than the sales professional. In fact, in the last year, daily usage among Sugar mobile users has nearly tripled. But mobile CRM, as yet, hasn’t lived up to its potential. It’s confusing and difficult to use, often crammed with hundreds of features that are never used.

Every decent CRM provider offers a mobile app, but the mobile CRM experience has reached only a fraction of its potential,” said Rich Green, chief product officer at SugarCRM. “In the near future years, you’ll see entire sales teams access CRM strictly on mobile. With that in mind, SugarCRM has made a number of enhancements to its mobile offering to mobile take it from “CRM you take with you” to an indispensable tool that never leaves your side.”

SugarCRM has built the most extensible, secure mobile platform that allows our customers to transform their business. New features introduced today include:

Sugar Mobile 5.0 – The new version of SugarCRM’s mobile app introduces a redesigned user experience. We reduced the number of clicks needed to reach critical CRM data. We also improved navigation and re-ordered tabs and elements in the user interface based upon customer feedback.

Support for Apple Touch ID – Sugar Mobile 5.0 also now supports Apple Touch ID. Touch ID is one of the most secure ways to authenticate users within iOS apps, making the login experience more convenient and user-friendly.

Customization – Through the new Sugar MACS service, customers can add their own company name and logo, and select the color they want to be displayed in the background of the login, splash, and loading screens. No coding is required, with few simple clicks, administrators can generate a custom app that supports the organization’s  look and feel.

Enterprise Mobile Management (EMM) – Enterprises now have a better, more secure way to distribute and manage SugarCRM mobile app with EMM support. By using “app wrapping”, Sugar administrators can control who gets access to the SugarCRM Mobile app and when. We have also added the AppConfig standard which makes it easier to manage the app using Enterprise Mobile Management (EMM) solutions.

Deep Linking – Deep Linking allows links to be created that push a user directly into a record or page in SugarCRM Mobile.  Mobile deep links mean the user can click on a link and it will launch the SugarCRM Mobile app. Deep linking can be used to perform many tasks, including viewing, creating, and editing records.

Sugar Mobile is available for all Sugar Professional, Enterprise and Ultimate customers. It features “offline storage mode” so users can be productive even when they aren’t connected to WiFi. All existing installations of SugarCRM Mobile will be upgraded to Sugar Mobile 5.0 through the phone or tablet’s native upgrade functionality. Alternatively, upgrades can be performed by searching for “SugarCRM Mobile” in the application store for your device.

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