Personalized Push Notifications Allow Retailers to Maximize Mobile App Engagement and Revenue
Dynamic Yield, the first personalization technology stack, announced the launch of its triggered push notifications solution designed to help businesses engage and convert their mobile customers.
Driven by the increasing usage of smartphones and tablet devices, customers today are more likely to shop and make purchases on their mobile devices; BI Intelligence forecasts that mobile will account for over 45% of eCommerce sales by 2020. However, many businesses still deliver identical mobile app experiences to each user, failing to engage their most valuable customers and convert them.
Dynamic Yield’s Triggered Push Notifications enable businesses to deliver personalized push notifications to each customer and engage them with relevant messaging at the appropriate touch points. Triggered Push Notifications are built into Dynamic Yield’s omnichannel personalization platform, allowing businesses to leverage user data from across all customer channels – web, mobile app, and any existing enterprise systems like CRMs, DMPs, and more – to personalize each message.
“For many of our customers across Asia, mobile apps account for more than 50% of revenue, making personalizing mobile app experiences table stakes for eCommerce brands to delight their customers,” said Omri Mendellevich, CTO of Dynamic Yield. “By advancing our triggering capability to include push notifications, we’re empowering marketers to communicate with their highest value shoppers in the right context at just the right time.”
Dynamic Yield’s Triggered Push Notifications enable businesses to go beyond sending basic text messages or notifications that contain only rich media. As an extension of Dynamic Yield’s powerful triggering capabilities, businesses can send push notifications highlighting products that a customer recently viewed or abandoned in their cart – an $18B revenue recovery opportunity.
Triggered Push Notifications are unique because they leverage Dynamic Yield’s robust machine learning-powered recommendations engine to include personalized product recommendations that are dynamically selected based on user behavior and engagement. Additionally, businesses have the ability to target their push notification experiences and test different variations to optimize results, just as they can with the rest of the Dynamic Yield platform.
Dynamic Yield provides several different types of customizable push notification messages for businesses- ranging from pure text-based messages to push notifications that include personalized product recommendations.