Marketing clouds are getting bigger and heavier. Any integration that adds into the existing enterprise cloud suite makes an interesting review. Latest integration involves Insert, a mobile in-app marketing platform for personalized campaigns that just announced its integration with Adobe Marketing Cloud. The integration enables Adobe Marketing Cloud users to leverage their audience engagements, digital assets and analytics more effectively, delivering personalized and seamless experience for mobile app users. Insert is a Community Partner in the Adobe Exchange program.
By partnering Adobe Marketing Cloud, Insert will be able to feed in-app data into Adobe’s Analytics Dashboard to deliver critical business insights from all touch points along the customer journey. The visual analytics on the dashboard can be accessed across all marketing channels, helping enterprises and Mobile-First brands drive impressive retention, customer loyalty and LTV for every mobile app. Adobe Marketing Cloud users will be able to access Insert’s robust engagement platform that can run diverse in-app campaigns within minutes, without relying on development resources.
“This two-way exchange of data and assets puts mobile marketers and customer experience managers on the cutting edge,” said Shahar Kaminitz, CEO of Insert.
“It brings the personalization components of Adobe’s massive marketing cloud to the world of mobile apps and addresses the dynamic life of app users. Companies can leverage their hard-earned understanding of their customers to target their app users in ways that would otherwise be impossible, and maximize the return on investment in their mobile app.”
With Insert, Adobe Marketing Cloud users can add native mobile apps to their stack by targeting their profiled audiences using the Adobe asset library that includes images, videos, GIFs and more. All these can be instantly used in campaigns to create a unified brand experience across all channels.
Interestingly, Insert was conceived as world’s first automated in-app marketing platform by its founders Shahar Kaminitz and Yaron Goldberg, who were also the force and brain behind Worklight, now rebranded as IBM MobileFirst. Insert managed to scoop $10 million Series A in August 2016 within 18 months of its $5 million seed funding.
The legacy of Insert’s founders is big enough proof to identify what the startup is ready to unroll for in-app marketers in 2017.