Insert, the world’s first automated in-app marketing platform, announced today that it has been included in the list of “Cool Vendors” in the May 2017 Mobile App Development report by Gartner, Inc. The report identifies “five emerging vendors with new and innovative approaches that application leaders should watch to future-proof their enterprise mobile application strategies.”
The report was authored by analysts Adrian Leow, Van L. Baker, Richard Marshall, Jason Wong and Manjunath Bhat. It states that “mobility is a key capability for digital experiences and it is a key driver of digital business transformation.”
Recommended Read: Interview with Shahar Kaminitz, Founder & CEO at Insert
Launched in 2016 by the founders of Worklight (now IBM MobileFirst), Insert offers a novel technology that allows mobile app owners to independently create and publish in-app campaigns within minutes, without relying on development resources. By offering the widest range of campaign options in the market, Insert allows full control of campaign design, audiences, and triggering. Currently, the product catalog includes in-app messages, push notifications, surveys, videos, coupons and more.
“Gartner is one of the most trusted voices in research and analysis, and we are honored to have been selected as a 2017 Cool Vendor in the mobile app development category,” said Shahar Kaminitz, founder and CEO of Insert. “Insert has set itself apart by offering the broadest set of in-app marketing capabilities available, which marketers can deploy independently of developers. We created a platform that enables marketers to stay ahead of the curve in a world of fast-moving technology and users, and helps them meet their app business goals.”
Marketers can choose from dozens of campaign types and deploy them to the right users at the ideal mobile moment. The result is increased loyalty with higher conversion and retention.
With the explosion of mobile apps, users have come to expect a personalized experience with timely notifications, seamless navigation, unobtrusive communication and the feeling that they are being heard. Apps that fail to deliver on those expectations are quickly abandoned. Insert allows marketers to meet these needs with the ability to deploy sophisticated personalized campaigns within the app, independent of development resources.