Vungle Provides App Developers Access to Fast-Growing Amazon Device Family
Vungle, the leading performance marketing platform for in-app video ads, announced the upcoming release of a software developer kit (SDK) for Amazon’s popular Fire tablets. Vungle, working together with Amazon Appstore, will bring its industry-leading user acquisition and monetization platform to Fire tablets.
According to analyst firm IDC, adoption of Amazon devices increased 1,200 percent year over year in 2016, making it an increasingly important device family for developers and brands. As consumers spend more and more time on their mobile device of choice, mobile advertising is expected to reach $215 billion globally by 2021.
Zain Jaffer, CEO of Vungle, said, “Fire tablet users are a rapidly growing and sought-after audience. With Vungle’s support for Fire tablets, our advertisers can now tap into this valuable user base. We have made a strategic investment in our support for the Amazon Appstore, and Vungle is the first video performance marketing platform that developers can use to monetize their apps across all major app operating systems: Fire OS, Android, iOS, and Windows. This support provides publishers and advertisers the ability to reach consumers with highly relevant, targeted video advertising on almost any device, anywhere in the world.”
Steven Thompson, senior vice president of growth for Jam City, said, “We’ve already seen tremendous success with our apps on the Amazon Appstore. They have an engaged, high-value user base. With the addition of Vungle’s cutting edge creative designs and optimization technologies, we can achieve a higher level of performance and find the best users.”
In June, Amazon acquired Dubai-based e-commerce marketplace, SOUQ.com, which is the largest e-commerce platform in the Middle East, and is often described as the ‘Amazon of the Middle East.’ This acquisition was within weeks of spending close to $14 billion to acquire Whole Foods in June.
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