The partnership helped Vungle expand its reach into the growing markets of Japan, Indonesia, Taiwan, and Thailand
Vungle partnered with LINE Plus Corporation to drive monetization, user acquisition and consumer adoption for app developers. The leading performance marketing platform will allow its users (app developers) to gain smooth access consumer mobiles across Japan, Taiwan, Indonesia, and Thailand. This will expand Vungle’s presence in the Asia- Pacific while offering the developers an opportunity to enhance user engagement and revenue. Recently, Vungle has gained $300 million annual revenue run rate (ARR) for 2017. The company has recently declared its overall revenue growth of 400% in China alone.
The State of In-App Ad
In-app advertising revenue is predicted to reach $1117.2 billion by 2020, growing from $40.5 billion in 2015. The credit goes to the dramatic growth of mobile ads over the past few years. In-app ads are effective in improving customer engagement and experience, which in turn increases retention rates and overall revenue.
Developers that want to drive new revenue streams and enhance the overall user experience must adopt strategies that seamlessly integrate in-app advertising into apps. In-app video ads have been proven to increase retention rates, drive in-app purchases and provide an enjoyable user experience.
According to Zain Jaffer, CEO of Vungle, “Interactive in-app video ads drive engagement and convert well, and they’ve become a leading strategy for app monetization. In fact, some mobile developers are earning over 90 percent of their total revenue by working with Vungle for in-app video monetization.”
Hong Kim, General Manager for Vungle, South Korea, says “With Vungle’s global video marketing expertise and LINE’s expansive user base, LINE game developers that integrate our SDK will be able to conduct their marketing activities more effectively to drive new revenue streams and enhance user experiences.”