Calldorado Appoints Bettina Van Wylich-Muxoll as Its First CMO

Calldorado, a leading mobile app monetizing platform, has appointed Bettina van Wylich-Muxoll as its Chief Marketing Officer (CMO), a position carved out for the first time in the company. Wylich-Muxoll is a veteran in the mobile and digital marketing industries. Her experience as a marketing strategist spans over two decades.

The latest hiring by will accelerate the free SDK provider’s business growth in mobile app technology ecosystem. Bettina van Wylich-Muxoll’s stint as the CMO of Calldorado will benefit the company’s ambition to shed the tag of a startup and make a global impact in mobile advertising. Wylich-Muxoll has spent considerable time in her career at NOKIA. She has been a part of NOKIA’s product innovation and global marketing department. It is of immense value to Calldorado in developing omnichannel advertising platforms that also delivers flawless customer experience.

Comments from Calldorado

“I’m excited to join the brilliant global team at Calldorado” says van Wylich-Muxoll. “The company has a unique proposition in mobile advertising, offering developers not only new revenue streams but also vital re-engagement features. I’m looking forward to using my marketing expertise and industry experience to help fuel growth even further.”

Wylich-Muxoll will also help clients build brands and grow business using innovations in mobile app monetizing platforms brought by Calldorado. “We are thrilled to have a marketing executive of Bettina’s caliber join our global team,” says Claudia Dreier-Poepperl, CEO & Founder of Calldorado. “Her expertise spans marketing strategy and branding as well as hands-on execution. Bettina also has strong commercial acumen and drive, which is essential for a company at this point in the growth curve.”

Calldorado’s unique mobile app monetizing capabilities

Calldorado offers its Caller ID SDK platform to mobile app advertisers, enabling them to monetize the apps without relying on in-app ads or purchases. The Denmark-based company works extensively on providing a rich customer experience devoid of in-app advertising and purchasing. The SDK links the app usage to the caller ID screen, popping up when marketers call. The user can see the number even if the number is not stored on the device. App marketers can establish one-to-one engagement with the user, enabling advertisers to monetize the app revenue by showing relevant ads.

Calldorado’s value in app marketing is immense, considering the fact that it extends the lifetime of the app. With them, mobile ads seem to me a more viable monetizing option compared to in-app advertising.

Calldorado 2.0: The Fastest Growing mobile app monetizing platform

Calldorado had launched Calldorado 2.0 in September 2016, gaining the tag of the fastest growing app monetizing platform from mobile marketers. Backed by its intuitive capabilities, mobile app developers and advertisers can generate higher ROI from their marketing efforts. Easily accessible dashboard with smart integration features offers app developers real-time daily ad and revenue statistics at their fingertips.

As mobile app industry continues to grow at a fanatic pace, it is obvious that app monetizing platforms would cash onto the opportunity. App monetizing platforms would take a significant chunk of their budget in 2017, offering meaningful engagement through messaging, social, games and B2B apps.

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