Reveal Is The Industry’s First Mobile Outstream Video Product Built To Meet User-Optimized Standards Of IAB And Coalition For Better Ads
Receptiv, a leading video advertising platform delivering high performing brand experiences across premium mobile environments, today announced the launch of Reveal — a new mobile web out-stream product deployed across over 40 key mobile publishers.
Currently, Receptiv is the leading mobile video advertising platform serving Ad Age’s top brands and world’s largest mobile-first publishers. Receptiv’s technology uniquely understands mobile journeys to target and create high-impact video experiences featuring real-time contextualization and value exchange resulting in the most engaged and receptive brand to user engagements.
IAB-compliant Reveal by Receptiv Fulfils Brand’s Mobile Video Requirements
Reveal is the industry’s first out-stream video product built specifically to comply with the IAB’s LEAN (Light, Encrypted, Ad choice supported, and Non-invasive) principles and the Coalition for Better Ads’ initial standards.
JT White, VP of Product Innovation of Receptiv, said, “The genesis for Reveal came from a brand’s need for scalable premium mobile video coupled with publishers lacking the right solutions to meet that brand demand.”
White added, “We wanted to take our in-app, human focused formats to the mobile web environment – creating a real opportunity for brands to engage their users and create interactions with them in real-time. Reveal is an extremely sophisticated mobile web video product that allows a brand to become part of the conversation rather than disrupting it.”
Reveal empowers publishers to create scalable video inventory without sacrificing the user experience. The mobile-first video product features include—
- Clear & Concise User Function:Swipe functionality allows users to interact with the video or to continue to engage with content.
- Organic Contextualization: Native assets and context from the publisher are dynamically inserted into the proprietary ad container for increased user receptivity.
- Exclusive Closed Captioning: Reveal offers closed captioning in delivering an effective brand message while maintaining a positive user experience.
- Industry Compliance :Ads do not interrupt, distract or clutter; in accordance with IAB’s LEAN and Coalition for Better Ads principle.
- 3rd Party Validation Partners: IAS, MOAT, DoubleVerify, Nielsen DAR, comScore, TAG certified.
Lisa Weinstein, CEO of Curiosity.com, said, “At Curiosity, about 90% of our audience is on mobile and we want to maintain the user experience while creating new video supply.”
Lisa added, “With Receptiv’s new video format Reveal and its adherence to the Coalition for Better Ad standards, we feel confident that our user experience is being put first.”
Successful Beta Version of Reveal by Receptiv Very Popular Among Premium Content Publishers
Reveal’s closed beta period included a premium group of content and audience specific publishers including – Curiosity, Active and Thought Catalog.
Due to overwhelming demand from brands, Receptiv is currently accepting more publishers following a closed beta period.
Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, Receptiv puts human experience at the center of digital advertising, available via both programmatic and managed service to create contextualized brand engagements during 500 million key moments every month, across more than 1,300 premium apps. Backed by investors including Edison Partners and Revel Partners, Receptiv delivers measurable value for the world’s leading brands, including Mars, Coca-Cola, Sprint, BMW, Microsoft, Wal-Mart, Merck, and 20th Century Fox.