Bold Commerce, the ecommerce technology company that powers anywhere commerce for the world’s leading omnichannel retailers and emerging DTC brands, today announced that it has been listed in Forrester’s research report, “Now Tech: Recurring B2C SaaS Billing Management Solutions, Q3 2021.”
Marketing Technology News: Market Research Startup Brings Affordable Brand Audit Solutions To Small And Medium-Sized Businesses
“Now Tech: Recurring B2C SaaS Billing Management Solutions, Q3 2021.”
Bold Commerce powers subscriptions for more than 10,000 brands, including Sitka Salmon, Lashify, ButcherBox and KongBox. The company’s subscription solution helps brands build, manage and scale subscription programs that deliver predictable recurring revenue, and improve customer retention. Brands can tailor the front end customer experience and subscription offerings, as well as the back end customer portal, engaging consumers—from discovery and checkout all the way to unboxing—to maximize customer lifetime value.
Subscription businesses have accelerated over the past decade, growing 6X faster than retail overall. This rapid growth is a direct result of shoppers’ increased demand for convenience, cost-savings and connection with the brands they shop from. For brands, subscriptions are an opportunity to turn a single transaction with a shopper into a long-lasting relationship while gaining deeper customer insights to inform product and inventory management.
Unlike other subscription technologies that focus primarily on powering recurring payment processing capabilities on the backend, Bold Commerce is uniquely positioned to support brands in their efforts to engage customers across their entire journey. This is particularly critical given that subscription brands retain only 37% of the customers they acquire during a year.
Marketing Technology News: MarTech Interview With Jonathan Epstein, CEO At Brewco
As part of the Bold Checkout Experience Suite, Bold Subscriptions offers brands the ability to launch creative subscription models, seamlessly integrated into their checkout experiences, and served to any sales channel. With Bold Commerce’s API-first solution, brands can create and configure any subscription offering imaginable including build a box, subscribe and save, memberships, rentals and more. They can generate custom onboarding, unique rules sets and frequency logic, and give customers flexibility and control to pause, edit, skip, swap and manage their subscription.
“Subscriptions are no longer simply about a product, they’re about the membership that gives consumers access to a community, exclusive content and unique experiences — and it’s the value that customers place on that membership that keeps them subscribed,” said Jay Myers, Co-founder and VP of Growth at Bold Commerce. “Our inclusion in Forrester’s Now Tech report is a testament to the successful subscription businesses we’re building for brands to engage consumers across their entire journey, deepening customer relationships while driving recurring revenue.”
Bold Commerce currently works with more than 90,000 brands in over 170 countries. Its modular suite of checkout, subscriptions and price rules solutions extend ecommerce platform capabilities to improve conversion and grow revenue for leading omnichannel retailers like Vera Bradley, Harry Rosen, Staples Canada, as well as emerging DTC brands, such as Pepsi’s Game Fuel.
Marketing Technology News: MarTech Interview With Frost Prioleau, CEO And Co-Founder, Simpli.Fi