Inbound Marketing Leader Seeks to Accelerate Sales Effectiveness with Qstream’s Mobile-First Solution
Qstream, makers of sales acceleration software that uses science, data, and mobile technology to ignite high-performing teams, today announced that HubSpot, a leading inbound and sales software company, has deployed the Qstream platform to help its 400+ global sales reps reach their full potential.
Widely known as the disruptive force behind the global inbound movement, HubSpot went public in 2014 and is an undisputed industry leader with over 34,000 customers in more than 90 countries. This considerable growth is fueled by a rapidly growing sales force charged with selling in a complex, competitive global marketplace.
Given its aggressive plans to take more market share, HubSpot is turning to Qstream to reduce time to revenue of its expanding global salesforce. With Qstream’s sales capabilities platform, HubSpot will arm its reps with the skills necessary to understand their clients’ needs, create business value, differentiate their product offerings, and close deals. HubSpot will also use Qstream’s data-driven Coaching Hub to support a sustainable coaching culture throughout all levels of the sales organization.
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“We are growing at a rapid pace,” said Channing Ferrer, vice president, sales and operations strategy for HubSpot. “It’s mission critical that we not only ramp our new reps to full quota quickly, but ensure that our entire sales force is at peak performance. We chose Qstream because it’s designed for how sales people work. Our reps will reinforce the skills and knowledge they need to win in just minutes a day, with no disruption to selling time, while our managers will use Qstream’s analytics to find and fix knowledge gaps. This mobile-first solution will help us to ensure our reps are prepared to sell, and win, on a global scale.”
HubSpot’s sales reps will use Qstream to engage in brief scenario-based challenges, pushed to their mobile devices, addressing topics such as product messaging. Leaderboards, designed to spark competition among peers, drive a high level of engagement, at 94 percent on average. Qstream’s analytics engine synthesizes response data into coaching actions, allowing sales managers to quickly prioritize 1:1 coaching plans and identify team-wide gaps in required knowledge, giving sales leadership confidence that their teams are prepared to meet revenue goals. Qstream’s ability to drive greater efficiencies in the onboarding process, delivering high rates of mastery in just weeks instead of months, gives new reps the know-how and skills to begin selling faster.
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“We’re excited to be working with HubSpot, helping to fuel the success of their global sales team,” said Duncan Lennox, CEO and co-founder of Qstream. “Qstream seeks to transform the $12 billion sales acceleration market with a scientifically proven way to transform sales performance and achieve sales optimization in just minutes a day.”
Named to the 2016 Deloitte Fast 500 list as one of the 100 fastest growing companies in North America, Qstream’s customer results include 35 percent average proficiency gains, 20 percent higher quota attainment, 3 percent improvement in gross margin, and 12 percent increase in market share.
Qstream’s sales capabilities platform is used by leading brands in technology, financial services and life sciences, including 14 of the world’s top 15 pharmaceutical companies, to manage the effectiveness of their sales teams and frontline managers at scale. Qstream’s scientific approach has been validated in more than 20 randomized control trials to boost performance and durably change behaviors in just minutes a day using any mobile device.
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