Ian Elliot is recognized as the architect behind the successful Optus ‘Yes’ campaign and other high profile consumer advertising and major events campaigns in Australia.
Australian mobile marketing company Mobile Embrace Limited has announced Ian Elliot as Non-Executive Chairman. The announcement would be effective 29 November 2017 after the Annual General Meeting. Drew Kelton, who has been Non-Executive Chairman for three years, will remain on the Board as a Non-Executive Director.
Mobile Embrace’s New Announcement Hints at the Progressive Shift Towards Becoming a Full-Blown Technology Company
As Mobile Embrace progressively shifts its focus to becoming a fully-fledged technology led Digital Performance Marketing company, it has sought to match the Board’s skills and composition with its market positioning.
Ian Elliot said, “Through my dealings with Mobile Embrace to date, it is evident that the Company has excellent prospects and I am keen to bring my 40+ years’ experience in the advertising and marketing sector, as well as my extensive network, and my skills as a company director to help grow the revenue and earnings base. I am impressed with the agility of the Company and how it has quickly adapted to its increased focus on Performance Marketing.”
At the time of this announcement, non-Executive Chairman Drew Kelton said, “We are delighted to have attracted such a high caliber and well- connected director to chair Mobile Embrace. Ian is a recognized expert and authority in the advertising and marketing sector and his skills are well aligned with the direction that the Company is now taking. He has an unrivaled network and deep understanding of the sector in which we are shifting our focus, built up over many years, and we are confident he will further strengthen our market position. I am pleased to continue serving as a Non-Executive Director, working with Ian and the rest of the Board to support Neil and the management team to deliver value to our shareholders.”
Marketing Veteran has a Sparkling Career in Advertising and Customer Management Campaigns
Ian Elliot has over 40 years’ experience in the advertising, marketing, branding and diversified communication sector. He was both Chairman and CEO of George Patterson Bates, Australia’s leading advertising agency for all of the thirty years of his career, rising from the mail room to CEO.
Ian oversaw the expansion through M&A activity of the ad agency into a diversified services group and in his final four years as the CEO, he added more than $250 million worth of new account wins. He also chaired Zenith Media from 2002-2006, during which Zenith Media was Australia’s largest media buying company.
Ian is recognized as the architect behind the successful Optus ‘Yes’ campaign and other high profile consumer advertising and major events campaigns.
From 2003 to 2007, Ian was both Chairman and Executive Chairman of ASX-listed printing group Promentum Limited. During this time Promentum saw a substantial increase in revenue and earnings and was successfully sold to private equity at approximately 5 times the 2003 share price.
Talking about the Mobile Embrace leadership, Ian added, “The leadership team and senior managers are all highly experienced in this still relatively young space. They bring great energy and youthful thinking, but with strong commercial experiences to monetize the innovations and technologies.”
For the past 14 years, Ian has acted as a professional Non-Executive Director for a number of ASX-listed companies including Salmat Limited (2005-2016), Hills Industries (2003-2016) and McMillan Shakespeare Limited (current). He was also an Australian Rugby League Commissioner (2012-2016), Director of the National Australia Day Council (2003-2012), and is the current Chairman of the Dry July Foundation.