Asia Market Expansion Continues for Leading Mobile Analytics and Attribution Company, Which Launched Its Infrastructure Expansion into China Earlier This Year
Adjust announces its acceptance as a certified Ads Measurement Partner of Tencent Social Ads (TSA) Platform. Adjust is now one of a few selected attribution companies allowed to track Tencent campaigns, which enable its clients to measure return on advertising spend (ROAS) in the expansive Asia market more accurately.
TSA reaches over 900 million social networking users through Weixin, QQ, Qzone, and other Tencent platforms including Mobile QQ Browser, YingYongBao, Tencent News, Tencent Video and third-party mobile apps. TSA helps advertisers to reach target audiences with diverse digital interaction and to connect their brands with business goals. The platform generated USD 2.6 billion in advertising revenue for the first nine months of 2017.
“The Tencent Social Ads Platform is already widely used by advertisers looking to engage and expand their user base in Asia. The integration between TSA and Adjust means both platforms are able to provide transparent ad measurement data to customers, allowing them to improve their targeting, optimization, and key performance indicators,” said Christian Henschel, CEO and Co-Founder at Adjust.
TSA only certifies companies that provide advertising measurement tools for its “Ads Measurement Partner” program. Criteria for certification include, strict data privacy measures, the number of services provided and the volume of advertiser accounts who will work with the platform. With this certification, Adjust is now able to help clients engage more than 900 million user accounts of Weixin, QQ, Qzone and more in China. This certification is another addition to Adjust’s expansion in the Asia market. In May 2017, Adjust launched the ability to measure domestic mobile app campaigns performance in China.
Henschel continued, “As a measurement partner for Tencent Social Ads Platform, we’re able to unlock new mobile inventory for our clients, and also enable them to build up their own audiences on one of the most popular messaging and news services in the world. We have been working closely with Tencent Social Ads Platform to ensure our integration is seamless so our advertisers can see value from day one.”