Verve will target consumers in real-time by pairing location based insights with mobile video
Verve, the location-based mobile marketing platform, added mobile video to its suite of mobile advertising solutions to help brands convey relevant video ads to consumers.
“What we’re launching is in direct response to what we’re hearing from our clients and where consumer attention is going,” said Kevin Arrix, Chief Revenue Officer at Verve. “We see tremendous value in helping brands unlock the distinctive power of location data for mobile video, not only in terms of finding consumers in real-time but, more meaningfully, by targeting the most relevant audiences based on their historical movement patterns.”
Verve’s Exclusive partner facilitates content creation
The new feature empowers brands to use their own video assets. Brands can also partner with Verve’s exclusive content creator Digital Domain, a ground-breaking creative force in visual effects and media applications.
Amit Chopra, Exec. Director, and COO, Digital Domain said: “Bringing immersive technology to location-powered video expands and enhances the ways in which brands can convey engaging and contextually relevant ads to consumers.”
Pairs location-based audiences with Mobile Video
Verve enables brands to connect with consumers in a personalized way, by pairing location-based audiences with mobile video. Verve Activate helps to target a wide range of mobile users, based on their behavior patterns and past location. It finds the individual interests of shoppers and gauges their future purchase intent. Verve builds audiences using real-life movements and actions, offering marketers unique messaging opportunities and intended reach.
Mobile ad revenue is on all time high
Video viewership continues to shift from fixed to a mobile screen where brands are deploying their media spend. The IAB recently reported in its 2016 Full Year Report that mobile video revenue increased 145 % over the preceding year to nearly $4.2 billion, demonstrating brands’ enthusiasm about the prospects of employing mobile video to engage consumers and drive business results.