Vibes, a North America-centric mobile marketing platform, announced the acquisition of Red Fish Media, a mobile marketing and digital solutions company with more than a decade of experience engaging consumers through these channels.
The Miami-based Red Fish has run mobile marketing campaigns for brands like Ralph Lauren, P&G, Mars Chocolate, Starbucks, DKNY.
Specializing in mobile strategy, analysis and optimization, Red Fish Media has developed a suite of proprietary products, such as Text ER, that are designed to work with clients in the healthcare industry.
The acquisition is the company’s first major milestone in executing the strategic vision it outlined this summer when it received a $45 million investment from its partner, Syniverse.
“With this acquisition, we’ve solidified our leadership in mobile marketing engagement,” Philbin said. “As the industry begins to consolidate, Vibes will continue to lead the pack and offer brands the most comprehensive mobile marketing platform available. Red Fish broadens our capabilities with additional technology, and accelerates our expansion into new areas like healthcare.”
Red Fish’s Founder and President Matt McKenna will join Vibes as the vice president of sales.
“Vibes and Red Fish share a common vision—that mobile is currently and will continue to be the most effective way to engage consumers,” said McKenna. “We’ve seen firsthand that it’s possible for major brands to drive true ROI with mobile, and by adding our team and technology to the industry leading platform that Vibes has developed, we’re going to help the industry rethink what is possible in the space.”