Sabio Mobile Adds to its Growing West Coast Team, Hires Heads of Finance and Product Innovation


Sabio, the leader in App Science® technology, is adding two senior executives; Sam Wang as VP of Finance and Sudha Reddy as VP of Product Innovation

As Sabio Mobile continues its rapid expansion, the company is ramping up hiring in critical areas of the business to continue the momentum. Sabio today announced two new additions to its team: Sam Wang as VP of Finance and Sudha Reddy as VP of Product Innovation.

Wang and Reddy will support Sabio’s mission to help today’s brands and agencies better identify their target consumers through their proprietary App Science® technology, which combines high information value variables and identifies consumers based on the apps they have on their mobile devices.
Aziz Rahim, CEO at Sabio Mobile

“With Sabio’s continued success and growth in helping today’s top brands and agencies, it is critical that we continue to make and manage investments in engineering and product development as we look toward our global expansion objectives,” said Aziz Rahim, CEO, Sabio Mobile. “Both Sam and Sudha come with exceptional backgrounds in the mobile space and we are excited to enter our next phase of growth with them on board.”

As the VP of Finance, Wang will direct Sabio in the next phase of its growth, focusing on leading all aspects of financial operations and corporate growth through strategic and analytical planning for the company. Wang comes to Sabio from AdColony/Opera Mediaworks, where he led reporting and analytics for the global mobile advertising platform with more than $500 million in annualized revenue.

Wang was an integral part of Opera’s U.S. finance team being instrumental in the post-M&A integration and financial operation of Opera’s several acquisitions in the mobile advertising industry since 2011. Sam has an MBA from the University of California, Berkeley and holds a CPA license from the State of California.
Missaka Wijekoon

Reddy will lead the product innovation team to help enhance Sabio’s App Science® offerings reporting directly to Sabio’s CTO Missaka Wijekoon. Reddy has more than 7 years of experience in digital advertising, in roles that have touched every aspect of the mobile ecosystem. Reddy joins Sabio from xAd and has previously worked at companies such as 4INFO, Celtra, and DataXu. She holds a Masters in Engineering from Oklahoma State University and an MBA from the Presidio School of Management.

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