In partnership with PurpleLab, new solution connects digital advertising to actual patient visits, addressing critical measurement challenges in the healthcare industry Global programmatic media partner MiQ announced the launch of its Hospital & Doctor Influence (HDI) measurement solution. In partnership with PurpleLab, this first-to-market offering enables hospital marketers to directly measure the impact of digital advertising … Continue reading MiQ Introduces First-to-Market Hospital & Doctor Influence Measurement Solution