Solution Utilizes Artificial Intelligence To Analyze Web Traffic Patterns And Inform Marketing Investments
DemandJump, an AI-based marketing platform, introduced Traffic Cloud™, a first-of-its-kind solution that maps networks of traffic between sources and user flows to uncover which sites, sources, influencers, content and keywords have the greatest capacity to drive qualified traffic, and revenue, to specific brands. Leveraging customer data, competitive intelligence, prescriptive analytics and attribution, the Traffic Cloud™ solution provides unprecedented visibility into a brand’s competitive digital ecosystem.
DemandJump collects more than 170 points of data for every event and page view, and links customer activity across devices. Unlike traditional analytics packages that restrict brands’ access to their own customer data, Traffic Cloud™ provides “access in excess” with complete data independence, collection, centralization, unlimited drill down and complete export at any time.
Christopher Day, co-founder and CEO, DemandJump, said, “More than ever before, today’s marketers are held accountable for delivering traffic and revenue across the enterprise. Yet they are operating with extremely lean teams and budgets. Until Traffic Cloud™, there was no place for marketers to get truly prescriptive analytics and attribution overlaid with their actual competitive ecosystem. These kinds of insights leverage AI to save marketers time, and they are essential to informing holistic cross channel attribution decisions.”
The marketing technology landscape has drastically changed over the past several years, with more than 5,000 companies now offering marketing solutions, versus 150 in 2011. Most martech tools used today focus on a single, siloed marketing channel, and the vast majority address post-acquisition customer retention, experience, cross-sell or upsell tactics.
Conversely, the DemandJump solution is directed towards new customer acquisition, traffic and lead generation. It is the first platform to map the web’s network of traffic between sources, using AI to determine which sites have the greatest influence in a brand’s competitive ecosystem and which sites can drive the most qualified new prospects to a brand.
Early Traffic Cloud™ results show the platform to be a game changer for brands seeking to reverse traffic declines. DemandJump has already welcomed some of the world’s leading retail, pharmaceutical, e-commerce, and CPG brands to its growing roster of customers. In just 30 days some DemandJump customers have reported the following results:
- The 4th fastest growing private e-commerce company in the U.S. (as defined by Inc. Magazine) increased both their website traffic and their revenues by more than 25% by using Traffic Cloud™ insights to power their affiliate marketing.
- A B2B retailer improved their display advertising performance 210%, and drove CTR from .2% to .62% MoM, by using Traffic Cloud™ placement recommendations and keyword targeting suggestions in their display campaigns.
- A specialty e-commerce retailer increased their orders 42% and drove incremental revenue increases of 58%, utilizing the Traffic Cloud™ solution to optimize their paid search bidding strategies.
Julie Lyle, CMO, DemandJump, said, “The days of ‘set it and forget it’ marketing are over. Winning marketers understand that they must closely manage their business and take market dynamics into consideration as they execute campaigns and strategies. To ward off competitive threats and seize real time market opportunities, brands must leverage the latest in data science and AI to learn quickly and react to market and customer shifts. DemandJump is the only a solution for this, and it is a brand’s competitive edge.”
Currently, DemandJump empowers companies to inform their online marketing investments with unprecedented purpose and precision.
The company’s award-winning Traffic Cloud™ solution uses artificial intelligence, data science and complex mathematics to analyze a customer’s data overlaid with their entire competitive digital ecosystem. DemandJump then delivers prioritized insights of where, how and when to invest to drive qualified traffic across channels and seize new customers from competitors.