Marketing Technology Highlights of The Week: Featuring DatChat, ListenFirst, Zuora, Neustar and more!

For marketers who miss out on adopting the right kind of martech features, they face the threat of losing marketing traction in a competitive market. What should B2B marketing teams do to ensure they know what martech can marketing process can strengthen impact? Find out more from this weekly highlight:

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MarTech Quote-of-the-Week!

On the flip side, marketers who don’t adopt new technologies will miss out on opportunities to engage their buyers in exciting new ways, including demoing products virtually and interacting with clients online in the same personalized way they would in person. From press conferences to massive trade shows, new technologies and the metaverse will play a crucial role in making large, virtual events truly immersive for enterprises—and marketers need to adapt accordingly.

Scott Ernst, CEO of Drift

Top MarTech News of The Week: 22nd August to 26th August 

MarTech QnA with the Expert

Read More!

Ignore the metaverse at your own peril. Remember when Twitter was called microblogging, and crypto was just for dark web transactions? It wasn’t all that long ago. The technology world is evolving at an incredible clip and it’s our daily job to stay on top of what’s happening in our business. Falling behind on trends and culture is not an option for today’s marketer.         Tim Ayers – CEO, North America at Hogarth Worldwide

 

MarTech Articles on MarTech Integrations, Re-engagement Tips, Programmatic Practices, Email Management and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 133: B2B Customer Engagement Best Practices with Myles Kleeger, President and Chief Customer Officer of Braze

 Episode 132: Biggest B2B Sales Learnings with Astrid Boer Masle, VP of Sales, EMEA & APAC – RFPIO

 Episode 131: Product Management Tips and Best Practices with Kimen Warner, VP of Product Management at Drift

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