Catch up with the latest AI driven innovations in marketing and media while discussing how the newest martech from around the world is changing the end to end marketing game from this week’s martech highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

Adtech is leveling the playing field by making high-performing ad channels, like creator integrations, accessible at scale. Innovations like AI-driven matching, predictive analytics, and automated workflows are shifting the focus from transactional ad buys to meaningful, performance-driven partnerships.

–  Arthur Leopold, co-founder and CEO at Agentio

MarTech Shout-out-of-the-Week!

Shirofune

Japan’s No1. Search and Social marketing platform is launching in the US starting 2023. Shirofune has 91% market share in Japan and it’s been used by top digital agencies like Dentsu or Rakuten, as well as numerous small agencies and advertisers.

Top MarTech News of The Week: 02^nd to 6^th December 2024

• Kaltura Launches AI-Powered ‘Work Genie’ Delivering Hyper-Personalized Customer and Employee Experiences
• NIQ Releases 2025 CMO Outlook Report
• Adobe and Amazon Web Services Partner to Bring Adobe Experience Platform to Brands and Enhance Customer Engagement with Deep Insights
• Amperity Launches Customer Data Cloud to Fix Complex Data Architectures
• Amagi Acquires Argoid AI to Accelerate AI-driven Innovation in the Media and Entertainment Industry
• AudiencePoint Launches Groundbreaking Audience Engagement Suite, Raising the Bar for Email Marketing
• Searchspring Revolutionizes Ecommerce Insights with Next-gen Analytics & Reporting
• Enterpret Announces $20.8 Million Series A
• Thumzup Plans Integration of Proprietary Advertising Platform with TikTok to Significantly Expand Potential Social Media Market Reach
• Lucra Raises $10M in Funding to Drive Brand Loyalty Through Gamification
• Scalestack Secures $3 Million to Transform GTM Ops at Enterprise Scale

MarTech Articles on AI, Ad Personalization, State of AdTech and more!

• How Marketers Can Use AI to Boost Holiday ROI
• In the TikTokization era of Advertising, the ‘Perfect Ad’ doesn’t exist. Where do creators go from here?
• Balancing Ad Personalization With Consumer Privacy
• The State of Advertising and Digital Media Marketing: A Guide for Emerging Companies
• How a Dot Com Domain and Top-Level-Word Drives SEO and Boost Visibility
• Ethical Programmatic Advertising: Balancing AI, Automation, and Consumer Trust
• The Growing Importance of Lead Enrichment Tools
• ABM and CDP: Two Must-have tools in the B2B Martech Stack

MarTech Q&A of The Week

When adopting AI-powered header bidding, several important factors must be considered. First, maintain data integrity and transparency while learning about algorithmic decision-making processes.

–Gulab Patil, Founder & CEO @ Lemma

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove

Episode 217: Using the Sentiment of Appreciation to Drive Sales Cycles: with Brendan Kamm, CEO & Co-Founder of Thnks