Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. We spoke to Julie Lyle, CMO, DemandJump to find out her expectations from the event.
MTS: As a modern marketing leader, what are your expectations from Dreamforce 2017?
Julie Lyle: Dreamforce provides a unique opportunity to learn about the many dimensions of Salesforce and Salesforce Partner solutions – all in one place. It is an intense week of meeting colleagues and partners, learning about innovative solutions that can drive our business, and exploring case studies that inspire us to think differently about marketing. And, there’s just the right amount of fun and fellowship that adds to the excitement!
MTS: How should modern marketers leverage customer data, competitive intelligence, prescriptive analytics and attribution in the “Age of Customer Engagement”?
Julie: Today, we as marketers are inundated with too many tools, too many competitors, too many disparate data sets, and rapidly changing customer expectations. While it can seem overwhelming at times, it is our responsibility to sort through the “noise” and find the solutions that can truly add value to our relevance with prospects and our relationships with customers. To do this, we need to find the best-in-class providers in each of these quadrants that enable us to reach out and engage our customers on their terms – not ours.
MTS: What sessions at Dreamforce are you particularly interested in attending?
Julie: I am particularly interested in Mark Cuban’s discussion, and the many sessions addressing AI and loyalty marketing.
MTS: What marketing technologies are you looking forward to at Dreamforce 2017?
Julie: I am looking forward to digging in deeply with online conversion technologies (like BounceX), and predictive merchandising/marketing technologies that leverage personalization based on audience behaviors (like Windsor Circle). And of course, I’m extremely excited by A.I. and the advancements in marketing attribution being driven market leaders such as by DemandJump.
MTS: What would be your message to Dreamforce 2017 attendees?
Julie: Dreamforce can be an intense week, but don’t let the breadth of opportunities overwhelm you. Plan ahead. Schedule meetings in advance and reach out to colleagues or solution providers that are focused on the tools & solutions that you need to drive your business forward – or to round out your individual skills bank. Come with a plan and an open mind, and you will get more out of these 3 days than you can imagine. Dreamforce well-played is professional development and networking on steroids.
MTS: Thanks for chatting with us, Julie.
Stay tuned for more insights on marketing technologies. To participate in our Tech Bytes program, email us at firstname.lastname@example.org