Running a webinar is the best tool you have for driving leads and delivering content — as long as everything goes smoothly. Fortunately, you can ensure webinar success with a little planning and 10 simple steps.
What makes a successful webinar? Well, that depends on who you ask. For webinar audiences, success is defined by the value of the content and the quality of the experience. For webinar producers, success may be defined by the number of attendees and the quality of the leads. Unfortunately, even with clearly defined goals, many webinars fall short of success. This paper will show you how to avoid the 10 most common webinar mistakes and reveal best practices on delivering a stand-out event.
A solid action plan outlines who does what, so nothing gets overlooked. And don’t skimp on the documentation! Setting up a webinar where everything is in the participants’ heads is an invitation for trouble. In a shared document folder, write down the goals, topic, presenter, audience, format and other details. Not only will this help with planning and running a webinar that provides value, it will also ensure that if someone gets sick or drops out, your webinar can go on as planned. Getting the basics solidified early will also help you tackle details like audience engagement strategies and webinar promotion best practices later on.
Action plan for setting up a webinar
Marketing deliverables for driving registration and attendance