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Scaling the Personalisation Maturity Curve

Are you a personalisation Experimenter, Challenger or Leader?


The Personalisation Maturity Curve charts a path from taking your first experimental steps to achieving personalisation leadership. We’ve used it to help our biggest customers develop long term personalisation planning and achieve industry leadership.

This ebook will show you:

  • What steps to take - whether you’re at the beginning of your journey or a personalisation veteran
  • How to balance the most critical technology, operational strategy, teams and people at each stage
  • Aim for a personalisation “north star” without being weighed down by the scale of the transformation ahead






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