Looking for the latest research on personalization engine capabilities and use cases? This report from Gartner scores personalization technology across three key use cases: marketing, digital commerce, and customer experience. It’s a must-read for leaders currently using or considering adding personalization and optimization technology to their brand’s website, app, or other customer touch points to create a complete omnichannel customer experience.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Gartner, 2019 Critical Capabilities for Personalization Engines, Jennifer Polk, Martha Mathers, Jason McNellis.