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A holistic guide — complete with templates, checklists, and best practices — to help you navigate the complexities of modern marketing and execute successful integrated campaigns.


Marketing teams face increasing pressure to deliver meaningful brand and content experiences, and to do so efficiently. This means overcoming the common realities (read: challenges) of today's marketing landscape by unifying teams to collaboratively plan and produce integrated, multi-channel campaigns that drive better results.

In the Integrated Marketing Success Kit, we’ve compiled 3 ebooks to help get you on your way to becoming a successful (and efficient) integrated marketing organization.

Here’s a look at what you’ll learn in each:

The Integrated Marketing Organization

  • The symptoms of a poorly-integrated marketing organization
  • How to conduct an integrated marketing maturity self-assessment
  • How to build an integrated marketing measurement framework

The Definitive Guide to Integrated Campaigns

  • The business case for integrated campaigns
  • The NewsCred Integrated Planning Framework
  • Best practices for integrated campaigns

Operational Analytics for Integrated Marketing

  • How to measure and quantify operational analytics
  • Which metrics you need to be paying close attention to
  • How marketing efficiency is related to marketing maturity








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