martechseries

Shining a light on counterfeits

Fakes, an artist's worst nightmare


The challenge

Designer and CEO David Trubridge first realized he had a counterfeit problem when he saw a company exhibiting a booth full of his lights at the 2014 Hong Kong Lighting Fair. To solve this issue, Mr. Trubridge and his team hired a law firm. However, this process proved to be long, expensive and, ultimately, ineffective, as copies of his designs continued to be sold on online marketplaces.

The solution

After spending a considerable amount of time and up to $150,000 in legal fees, David Trubridge looked for an alternative solution and teamed up with Red Points. Our self-learning technology quickly began searching the web to detect, report, and remove counterfeits. During the process, the David Trubridge team was able to view and validate identified incidents in real-time to keep track of removals.

The result

Within six months of using our service, 92% of infringements had been eliminated from online marketplaces, making it virtually impossible for knockoffs to reach consumers. Our platform allowed Mr. Trubridge and his team to have a clear picture of the severity of their problem and where their brand was most at risk. Red Points continues to protect the brand and remove fakes.







DOWNLOAD RESEARCH STUDY

 If you access this content your data may be shared with Red Points, who may contact you for marketing purposes subject to their privacy policy




3501, Jack Northrop Ave, Hawthorne, CA 90250.
Copyright © 2019 MarTechSeries
Click here to unsubscribe | MarTechSeries Privacy Policy