Across the world, the sports scene and its many tribes are changing in step with wider trends demonstrating that this cultural activity is as dynamic as any other. This is particularly true for women's sports, and female sports fans.
Yet the commercialization of women's sports has not been fully realised. With nearly a quarter of women saying they like to watch sport, what are the opportunities for brands to make a lasting impact with these consumers?
What's inside the report?
This report dives into female viewership of sports, profiling a diverse range of fans and pinpointing key insights for brands. Download it now to uncover:
As sports viewing moves online, what role does televised sport play for female fans?
What are their key attitudinal characteristics, and preferred brands?
How do sports preferences differ amongst age groups, and across global regions?
Which are the surprise hits of online sports that could present opportunities?