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Marketing 4.0: Adapting to the Changing Buyers' Experience





Forrester estimates that 74% of B2B buy­ers carry out half of their research online, putting them in majority control of their own sales/buying process. Even for large IT, Life Sciences and Industrial Machinery purchases, buyers research vendors, compare competitive products and secure buy-in from other stakeholders, all before engaging your sales team. Don’t get left behind without even knowing it! Learn how to rethink the buying and selling relationship and adapt to the changing buyers’ experience.

Explore:

  • The Buyer/Seller Transformation
  • Requirements for a Successful Customer Engagement
  • Developing High Velocity Marketing (and Sales)
  • Technology Disruptors in the 'Experience Age'






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Complex product/solution story
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Vast product portfolio
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