It’s all too easy to think that optimisation in B2B
marketing is about simple tweaks — changing
some copy here and there, trying out a new
campaign or testing new accounts or markets.
But driving demand and generating leads is much
more than just getting form fills. You need to hit
them with a compelling offer, win enough trust to
capture their contact details and then engage them
multiple times to get them ready for sales.
Download this guide to learn:
How you can assess the performance of each of your channels
How to optimise for impressions and clicks
The key factors that boost the performance of your landing pages
How to optimise your webinar attendance rate.
How optimising for engagement can turn more of your contacts into qualified leads