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How to Optimise Prospect Engagement and Conversion

Webinars provide a fantastic opportunity to increase marketing’s contribution to both new sales and customer lifetime value. So, how can these digital tools deliver better experiences and drive results? In this mini-report, we’ll describe why customer-focused webinars are so effective, how they should be structured to drive the best results, drive opportunities for sales and how webinar content can be used for content hubs that excite new prospects and help existing customers get the most out of your offerings.

Download this guide to learn:

  • Why focusing on engagement results in a stronger marketing-generated pipeline
  • The key questions you should ask yourself when planning your webinars
  • How to collect insight from your webinars that your sales team will love
  • Why optimising your content hubs can accelerate the speed at which your prospects convert