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How to Sell Marketing Automation to Executives




Sticking to email blasts and spreadsheets will leave you lagging behind the competition. Marketing Automation is the way ahead.

Revenue performance management (RPM)—powered by marketing automation—will catch the CEO’s attention. RPM allows you to manage revenue growth consistently, quarter over quarter.


This Guide will explain the benefits of Marketing Automation tools:

  • Explain how marketing automation delivers a return on investment
  • Optimize spending on marketing and sales
  • Create a single marketing system of record for consolidated reporting
  • Personalize the customer experience while increasing revenue


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