In this whitepaper, we’ll explore:
- Why there’s a need for account-based marketing (ABM)
- What the ABM model is, and a deep dive into how and why it works
- What the rise of ABM means for the traditional demand gen model
- How webinars help with ABM
- How to set the foundation for webinar-driven ABM
Download this whitepaper to learn how webinars can help jumpstart and optimise your ABM strategy today.