Mastering Mobile App Engagement & Retention
Build campaigns that keep more of your app users from churning
Why read this whitepaper?
The cost of acquiring a user has skyrocketed in the past year by a sharp 113%, bringing the cost per new user to $3.09.
To win in the current market, the responsibility of a mobile marketer needs to extend beyond acquiring new users.
It needs to include retention.
The savviest of marketers will focus their strategies on utilizing smart engagement and retention tactics, which cost a fraction of traditional acquisition campaigns and have much higher retention rates.