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The Fundamentals of Social Media Analytics


Understanding consumers and their preferences has always been essential for brands and agencies. In the past, the only way to accomplish this was to run a survey or a focus group or hire an outside market research firm.

Today, things are different. There are now trillions of unsolicited consumer posts on social media that brands can track in real-time to better understand their target audience, industry landscape, brand perception and so much more.

In light of all this social data on consumer opinion, we come to a natural question: How can marketers, strategists, executives and analysts extract meaningful consumer insights from this data? Social media analytics provides the solution to uncovering consumer insights from online data.