IBM Named Leader in IDC's Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment

AI and ML technologies are evolving even more rapidly than marketing technology (MarTech) itself. These capabilities will be pervasive by the end of 2018, meaning that nearly all marketing applications will have some form of AI/ML embedded into it. It will become a de facto market requirement.

Read this report to learn:

• Why IBM Watson Marketing is a leader in this IDC MarketScape on AI in enterprise marketing clouds.
• How IBM Watson Marketing helps marketers achieve better business outcomes.
• What are available in the IBM Watson Marketing Developer Cloud capabilities that marketers can implement today.

Leverage the power of AI in your day-to-day marketing efforts to drive business results and improve your customer experience.