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The Journey to a Culture of Experimentation


A look at the defining moments that made Visa’s experimentation program.

Join us as we hear Ramkumar Ravichandran, the Director of A/B Testing at Visa Checkout, explain how he created a high impact experimentation program. Ram will take us through the growth of Visa’s program: from selling the value, to laying down the vision, the roadmap and success criteria, to creating the right team and driving engagement with the program.

Attend this webinar to learn:

  • How an experimentation program drives business impact.
  • A model to drive continuous stakeholder engagement with the program.
  • How to build a roadmap that goes above and beyond simple UX optimization.

Ramkumar
Ravichandran

Director of
A/B Testing
Visa

               Nate Wright
               Director of Product
               Marketing
               Optimizely