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Experience the New Dimensions of Behavioral Intelligence

Contentsquare Helps Brands Grow Revenue and Loyalty Through Exclusive Behavioral Insights Powered by Salesforce Commerce Cloud Recent Marketing trends would reveal the impact of Behavioral Intelligence on Customer Acquisition for B2C brands. Marketing and e-commerce teams are leveraging Behavioral Intelligence to reach Gen Z customers who respond to Personalized campaigns better. If you are planning to outpace the competition with MarTech stack for Behavioral Analytics, here is an update for you. Contentsquare has announced…

Neuro-ID Introduces Groundbreaking Source of Real-Time Behavioral Intelligence to Predict Customer Outcomes and Enhance the Digital CX

First-Of-Its-Kind Data Provides a New Dimension of Customer Insight Based on Neuroscience and Advanced Behavioral Analytics Neuro-ID, a leading behavioral analytics provider, introduced next-generation customer intelligence with the launch of its NOW Data suite of services. Through a powerful combination of technology, neuroscience, and prescriptive analytics, Neuro-ID’s NOW Data empowers brands to discover and act on valuable behavioral data in real-time in order to significantly enhance and customize the digital…

Sandline Discovery Leverages NexLP’s Cognitive AI to Deliver Leading Behavioral and Linguistic Intelligence

Sandline Discovery, a premier litigation support and eDiscovery service provider, has selected NexLP's cognitive AI platform to assist in delivering new innovative analysis services to its growing global client base. Leveraging powerful data analytics and machine-learning driven tools are at the heart of today's discovery needs and Sandline recognized the need to stay ahead of the curve. Specifically citing its behavioral analytics capabilities, Sandline is leveraging NexLP's Story Engine platform to help clients uncover…

Vertify Acquires Data Management Tech Company to Accelerate Growth of Customer Intelligence Platform and Better Align Revenue Teams,…

With Fresh Funding, New Executive Hires, and Now the Acquisition of Synthio in Just the Past 6 Months, Vertify Is Positioned for 100% Growth in 2020 Vertify Inc., a customer data intelligence company announced that it has acquired Atlanta-based, Synthio Inc., a data quality and enrichment technology company. The addition of Synthio rapidly advances the Vertify roadmap by adding a data technology asset that is foundational for the Vertify customer intelligence platform (VCIP). The VCIP is built for revenue teams to connect…

Unified Account Intelligence Empowers Enterprise-Class B2B Marketers

MRP releases industry leading ABM functionality to put control in the hands of marketers: data management, AI modeling and scoring, audience activations, and cross platform account based reporting MRP Prelytix, the only enterprise-class predictive ABM platform, announced the launch of MRP Prelytix version 2.5, the latest upgrade to the industry leading predictive analytics and account-based marketing platform. Recently cited as the leading ABM platform in Ovum’s ABM Market Radar Report, MRP Prelytix 2.5 delivers a single…

5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…

Behavioral Signals Partners with Neuraswitch to Advance Customer Experience Analysis Solution

Neuraswitch to leverage Behavioral Signals’ Emotion AI Solution, OliverAPI Behavioral Signals, a Los Angeles-based software company and leading provider in emotion artificial intelligence for speech recognition technology, announces its partnership with Neuraswitch to offer emotion and behavioral call summaries as part of their Customer Experience Analysis Solution. The solution will leverage Behavioral Signals’ OliverAPI and its multitude of metrics to provide an account of both the customers and the CSR/Agent’s emotional…

Leverage Intelligence for Exceptional Customer Experiences

An exceptional customer experience (CX)—in the eyes of the customer—is one where you engage with them at the right time, with a relevant message, while having the utmost respect for their privacy. Consider that 67% of consumers feel it’s important for brands to adjust content based on their current context, and 42% said they get “annoyed” when their content isn’t personalized. Strong security increases customer satisfaction by almost 30%, and 87% of customers will take their business elsewhere if they don’t trust a…

Evergage Named a Leader Among Digital Intelligence Platforms by Independent Research Firm

Evergage's Platform Is Designed to Identify, Understand and Engage with Customers on a One-to-One Basis Across Channels - with Report Noting That 'Evergage's All-in-One Approach Delivers Customer Centricity' Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage a Leader in its new report "The Forrester Wave: Digital Intelligence Platforms, Q4 2019." Evaluating "the nine most significant" providers, the report notes that "Evergage's…

Airports are Using Artificial Intelligence (AI) to Take Some Stress Out of Holiday Travel

With Thanksgiving and Christmas Just Around the Corner, Airports Are Turning to AI Companies like Zensors to Help Relieve Passenger's Travel Stress Air travel, whether for business or pleasure has become a regular part of millions of Americans' lives and so has the hassle and stress that flying through crowded US airports poses to travelers. From the mad dash for parking at the airport to the long lines at security checkpoints to navigating long crowded airport concourses air travel is not for the faint of heart.…

NinthDecimal-Inscape Partnership Improves TV Measurement and Audience Intelligence Capabilities

NinthDecimal Expands Closed-Loop Planning & Measurement Capabilities Through Inscape Partnership Today, NinthDecimal, the leading omni-channel marketing platform and Inscape, the leading provider of smart TV viewing data, announced a strategic partnership that will enhance NinthDecimal’s portfolio of TV measurement and audience solutions. The combination of Inscape’s 12M+ smart TVs with NinthDecimal’s consumer offline behavior from over 200M devices allow marketers to quantify the impact of their television advertising…

Course5 Intelligence Named in Gartner, Cool Vendors in AI for Marketing

Course5's Adomate acclaimed for using AI to optimize Ad campaigns using insights from past data Course5 Intelligence has been recognized in Gartner's new report: Cool Vendors in AI for Marketing, published 8 October 2019 by Andrew Frank et al. According to the Gartner report, AI thrives in conditions where there is an a bundance of cause-and-effect data, a large number of possible actions, and little time to analyze complex decisions. Marketers routinely struggle with these kinds of conditions, so marketing is fertile…

Leverage Real-Time Intelligence With the Right Data

If every consumer took the same path to purchase for their wants and needs, your Marketing would be effortless. But we know people are different and their behaviors are unique. This is especially true when it comes to making major life purchase (MLP) decisions—those big decisions that require a lot of time and research to make, such as buying a house or deciding on an insurance policy. Consider the mortgage consumer journey, which often begins months before a credit score is even pulled. Or the life insurance journey…

S&P Global Market Intelligence launches Textual Data Analytics through Xpressfeed

Sentiment Scores and Behavioral Metrics from Textual Data Analytics Offer Alternative Data-Sets to Make Informed Investment Decisions S&P Global Market Intelligence announced the launch of Textual Data Analytics (TDA), a sophisticated new data offering which applies Natural Language Processing to generate sentiment scores and behavioral metrics based on company transcripts. TDA makes it possible for businesses and investors to incorporate more qualitative measures of company performance into their investment…

Sabio’s App Science Wins “Best Behavioral Targeting Platform” in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Sabio, the media and technology company behind App Science, announced it has been selected as the winner of the "Best Behavioral Targeting Platform" award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. "Sabio is a shining example of what the MarTech…

Relationship Intelligence Platform Affinity Hires Four New Vice Presidents

Addition of Vice Presidents of Product, Design, Customer Success and People Expands the Company’s Executive Team During a Period of Tremendous Growth Affinity , the leading relationship intelligence platform, announced the hiring of four senior leaders, including Andy Bryson as its new Vice President of Product, Travis Ortiz as Vice President of Design, Brian Cloughley as Vice President of Customer Success, and Stephani Martin as Vice President of People. Demonstrating the company’s commitment to investing in senior…

Aiozium Launched SaaS-Based Marketing Intelligence Tool Powered by AI

Aiozium, a new launch of Crowdnik Networks Private Limited, is a SaaS-based platform for marketers powered by machine learning techniques in a different way. The tool has intelligence for self-correction and self-learning for better campaign optimization and high ROI. Aiozium is a multi-dimensional platform that not only reads the data, makes sense of all the data and generate actionable insights on them, but also gives the real-time information about customer behavior. It builds the trend of the customers based on a…

Experience Management Leader Medallia to Acquire Behavioral Analytics Startup Cooladata

Acquisition Enables Acceleration of Medallia's Predictive Journey Capability Medallia, Inc., the global leader in customer experience management, announced it has signed a definitive agreement to acquire Tel Aviv-headquartered Cooladata, a next generation cloud-based behavioral analytics platform.  Leveraging its proprietary big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to derive and predict customer sentiment. This…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

Neustar and JCDecaux North America Partner to Bring Mobile Location Intelligence to Digital and Analog Out-of-Home Advertisers

Partnership Allows Brands, Publishers and Agencies to Plan, Target, Visualize and Segment Consumer Audiences Outside the Home Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and JCDecaux North America, Inc., the number one outdoor advertising company worldwide, announced a partnership to bring advanced mobile location intelligence to modern digital and analog Out-of-Home advertisers. Neustar’s…