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Alyce Launches Integration With Vidyard, Delivering Customized PX Video Engagement For Prospects And Customers

Pairing Personal Gifting and One-to-One Video Helps Customers Deliver End-to-End Personal Experiences that Build Rapport, Earn trust, and Deeper Professional Relationships to Drive Growth Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announces their integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or…

Amplifyer and Chalice Partnership Delivers Customized Algorithms for Leading Brands and Ad Agencies

Ad tech veterans will provide brands with bespoke bidding algorithms to grow market share Amplifyer, the company that connects Fortune 1000 marketers with the world's most innovative start-ups, and Chalice, a new venture that develops and deploys bespoke algorithms for leading brands, today announced a partnership that provides advertisers with a differentiated programmatic strategy rooted in growing market share, gaining competitive advantage and creating enterprise value. "Moving algorithmic optimization in-house…

Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time

Offering Shortens the Sales Cycle, Reduces Order Errors and Educates Customers by Enabling Real-Time Collaboration Throughout the Buying Process  Tacton, a global leader in Smart Commerce solutions for manufacturers, today announced expanded visualization capabilities, enhancing the customer experience by giving manufacturers the ability to configure and view customized products in 3D and real-time via an interactive interface. Tacton Visualization empowers customers to make informed business decisions quicker and with…

New AWeber Smart Designer Automates the Creation of Customized Email Templates in Seconds

The intelligent design assistant allows entrepreneurs and small business owners to automatically create amazing-looking, branded emails with the push of a button AWeber, a leading provider of powerfully-simple small business email marketing solutions, launched AWeber Smart Designer — an intelligent design assistant that automatically generates customized email templates quickly from a website or social media profile. AWeber’s latest game-changing email marketing feature, AWeber Smart Designer gathers logos, images,…

Black Pearl Mail Unveils New Insights Module; Equips Customers with Real-Time Email Visibility & Customized Analytics

Black Pearl Mail, the provider that transforms email into a smart digital marketing tool, announces it is releasing a new module for its software-as-a-service (SaaS) product. The Insights module, which is a productivity suite for customers, activates the intelligence of email so customers can begin using it strategically. This module includes real-time notifications and customized dashboard style analytics to give senders visibility into when their emails are getting opened and what elements are being interacted with in…

Canada’s Translation Bureau Selects SDL for Customized Linguistic Services Request Management System

Combining SDL MultiTrans and SDL Trados Studio, SDL to Provide One Platform for End-to-End Linguistic Services with Automated Workflow and Unified Terminology SDL, a global leader in content creation, translation and delivery, is pleased to announce that it will be providing a customized Linguistic Services Request Management System (LSRMS) to the Translation Bureau, a federal institution within the Public Services and Procurement Canada of the Government of Canada. Combining two of SDL's market-leading solutions, SDL…

BigCommerce for Drupal Brings Customized Shopping Experiences to Drupal Community

BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, announced BigCommerce for Drupal, a headless commerce module built specifically for the open-source content management system (CMS), at DrupalCon Seattle. Developed in partnership with Acro Media, a world-renowned digital commerce agency, BigCommerce for Drupal gives brands the ability to embed flexible, enterprise-level ecommerce functionality into revolutionary customer experiences created within Drupal’s highly-extensible and secure…

Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International

Service Will Be Used to Market Many of the World's Most Luxurious Homes Adwerx, the leading provider of automated digital advertising for the real estate industry, has created a new custom-tailored program for Luxury Portfolio International to provide digital listing ads that will retarget the affluent consumers who visit properties on the LuxuryPortfolio.com website. Luxury Portfolio is the luxury division of Leading Real Estate Companies of the World and markets over 50,000 luxury properties each year. Over 200…

New Revelation on Customized Mobile Websites and their Impact on Push Notification Campaigns

Study Defines New Metric, Subscriber Lifetime Value, as Key to Increasing the Impact of Push Notification Strategies Marfeel, an ad tech platform that revolutionizes the way publishers create, optimize, and monetize mobile websites, announced the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate…

Sefati & Co Announces Its New Branding, but Maintains Its Core Focus on Customized Digital Marketing Solutions

The company formerly known as Sefati Digital has announced new branding—including a new name and a new website. The company, now christened Sefati & Co, has overhauled its online presence, making it easier than ever for customers to interact with the brand. Despite these changes, the company’s core service offerings—including customized digital marketing solutions—will remain the same. “We’re not a traditional agency, but neither are we a DIY consulting firm,” says the company’s founder, Al Sefati. “We’ve never been…

CRM and Customized Automation Take To The High Skies with AI-Driven Sales Assistant

Zoho's Chief Evangelist, Raju Vegesna Spoke About How Zoho CRM and Their AI-Based Sales Assistant, Zia Are The Perfect Tools for Running an Entire Business You wouldn't disagree if the "C" in CRM would actually expand to 'Competition' and not 'Customer' alone. With so much happening in the industry, marketing teams are super-busy with multi-channel communication and pipeline management. Working with a CRM requires significant expertise in dealing with data and mining it, for proper orchestration, at multiple levels of the…

Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting

Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 percent of chief financial officers surveyed said “vanity metrics,” data points that present no real connection to their business, were one of the biggest concerns about investing more resources into digital marketing. Tru Measure, a digital marketing services platform, has created a solution to address this challenge with its new goals and key performance indicator (KPI) reporting…

ISG Impact Mobile App Enhances Customized, Interactive Access to Industry-Leading Insights

Online Registration Sweepstakes for ISG Impact Offer Apple Watch and Amazon Echo Prizes Information Services Group (ISG), a leading global technology research and advisory firm, announced significant updates and enhancements to ISG Impact, its first-ever mobile app for clients, that allow users to customize their ISG content feeds and features and interact with ISG advisors and the broader ISG Impact user community. Launched in February 2018, ISG Impact creates a virtual community of industry players, including buyers…

Berkshire Hathaway HomeServices Automated Digital Advertising Program Powered by Adwerx

Popular program has delivered strong ROI for the leading franchisor, who will build on proven success by expanding its use of the Adwerx Enterprise Automation Platform In May of 2019, the Berkshire Hathaway HomeServices Automated Advertising Program powered by Adwerx Enterprise launched to the franchise system’s nationwide network of over 50,000 real estate agents, giving every network member access to a suite of digital advertising services as part of a system-wide initiative to build the Berkshire Hathaway HomeServices …

Microsoft Redefines the “Connected Store” Experience with New AI Product & Acquisition

The last time I went out to shop (this was in the pre-COVID-19 lockdown days), I couldn’t find my favorite peanut butter brand. The closest I got to finding one actually left me disappointed-- Because, the package had expired, and the label was missing! I wasted 30 minutes doing the drill. Has this happened to you as well? Must have… It's an ordeal everyone has to go through... Products and shops may differ-- experiences wouldn't. Microsoft understood the pain and took the opportunity to release a new-gen…

MarTech Interview with Greg Segall, CEO at Alyce

"Attribution and showcasing ROI is essential for marketing teams to tangibly measure the ROI from any gifting programs that they have set up." Greg, please tell us about your career path, what your role is at Alyce and how you bring about exceptional results in your role. Right out of college, where I majored in design, I started a digital marketing agency called, “One Pica.” Started in 2002, I bootstrapped the company and over the next ten years grew it into one of the country’s largest digital marketing agencies.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from maaiiconnect (Customer Experience), GumGum (Video), 141Live (Influencer Marketing), ArvzApp (Mobile), and John McAfee (Unified Communication). maaiiconnect: How to Transform Customer Experience With Technology Happy customers drive sales. Recent research finds that customers are willing to pay more for a better customer experience (CX). As customers are no longer only comparing…

ArvzApp Releases App to Help Businesses Connect to Customers in Real Time

Real-time advertising for businesses to reach consumers has been released as an app, ArvzApp. The app officially went live this week for both iOS and Android devices. ArvzApp was created to enhance mobile business engagement. The mobile app enables businesses to keep in touch with their customers through the current rapidly changing times. Customers and travelers can be informed of guidelines, procedures, and hours. Proprietors control and upload high-quality photos and video clips with options for live…

New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

Fiksu DSP Launches BidMind, a CTV Advertising Platform

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment. Marketing Technology News: Signavio Selects…