Banner Before Header

Tacton Visualization Empowers Customers to See and Interact with Customized Products in Real-Time

Offering Shortens the Sales Cycle, Reduces Order Errors and Educates Customers by Enabling Real-Time Collaboration Throughout the Buying Process  Tacton, a global leader in Smart Commerce solutions for manufacturers, today announced expanded visualization capabilities, enhancing the customer experience by giving manufacturers the ability to configure and view customized products in 3D and real-time via an interactive interface. Tacton Visualization empowers customers to make informed business decisions quicker and with…

New AWeber Smart Designer Automates the Creation of Customized Email Templates in Seconds

The intelligent design assistant allows entrepreneurs and small business owners to automatically create amazing-looking, branded emails with the push of a button AWeber, a leading provider of powerfully-simple small business email marketing solutions, launched AWeber Smart Designer — an intelligent design assistant that automatically generates customized email templates quickly from a website or social media profile. AWeber’s latest game-changing email marketing feature, AWeber Smart Designer gathers logos, images,…

Black Pearl Mail Unveils New Insights Module; Equips Customers with Real-Time Email Visibility & Customized Analytics

Black Pearl Mail, the provider that transforms email into a smart digital marketing tool, announces it is releasing a new module for its software-as-a-service (SaaS) product. The Insights module, which is a productivity suite for customers, activates the intelligence of email so customers can begin using it strategically. This module includes real-time notifications and customized dashboard style analytics to give senders visibility into when their emails are getting opened and what elements are being interacted with in…

Canada’s Translation Bureau Selects SDL for Customized Linguistic Services Request Management System

Combining SDL MultiTrans and SDL Trados Studio, SDL to Provide One Platform for End-to-End Linguistic Services with Automated Workflow and Unified Terminology SDL, a global leader in content creation, translation and delivery, is pleased to announce that it will be providing a customized Linguistic Services Request Management System (LSRMS) to the Translation Bureau, a federal institution within the Public Services and Procurement Canada of the Government of Canada. Combining two of SDL's market-leading solutions, SDL…

BigCommerce for Drupal Brings Customized Shopping Experiences to Drupal Community

BigCommerce, the leading SaaS ecommerce platform for fast-growing and established brands, announced BigCommerce for Drupal, a headless commerce module built specifically for the open-source content management system (CMS), at DrupalCon Seattle. Developed in partnership with Acro Media, a world-renowned digital commerce agency, BigCommerce for Drupal gives brands the ability to embed flexible, enterprise-level ecommerce functionality into revolutionary customer experiences created within Drupal’s highly-extensible and secure…

Adwerx Creates Customized Retargeting Digital Advertising Program For Luxury Portfolio International

Service Will Be Used to Market Many of the World's Most Luxurious Homes Adwerx, the leading provider of automated digital advertising for the real estate industry, has created a new custom-tailored program for Luxury Portfolio International to provide digital listing ads that will retarget the affluent consumers who visit properties on the LuxuryPortfolio.com website. Luxury Portfolio is the luxury division of Leading Real Estate Companies of the World and markets over 50,000 luxury properties each year. Over 200…

New Revelation on Customized Mobile Websites and their Impact on Push Notification Campaigns

Study Defines New Metric, Subscriber Lifetime Value, as Key to Increasing the Impact of Push Notification Strategies Marfeel, an ad tech platform that revolutionizes the way publishers create, optimize, and monetize mobile websites, announced the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate…

Sefati & Co Announces Its New Branding, but Maintains Its Core Focus on Customized Digital Marketing Solutions

The company formerly known as Sefati Digital has announced new branding—including a new name and a new website. The company, now christened Sefati & Co, has overhauled its online presence, making it easier than ever for customers to interact with the brand. Despite these changes, the company’s core service offerings—including customized digital marketing solutions—will remain the same. “We’re not a traditional agency, but neither are we a DIY consulting firm,” says the company’s founder, Al Sefati. “We’ve never been…

CRM and Customized Automation Take To The High Skies with AI-Driven Sales Assistant

Zoho's Chief Evangelist, Raju Vegesna Spoke About How Zoho CRM and Their AI-Based Sales Assistant, Zia Are The Perfect Tools for Running an Entire Business You wouldn't disagree if the "C" in CRM would actually expand to 'Competition' and not 'Customer' alone. With so much happening in the industry, marketing teams are super-busy with multi-channel communication and pipeline management. Working with a CRM requires significant expertise in dealing with data and mining it, for proper orchestration, at multiple levels of the…

Addressing a Significant Business Challenge, Tru Measure Introduces Customized Goals and KPI Reporting

Meaningful Metrics Prove True ROI of Digital Marketing Campaigns In a survey conducted by Advertiser Perceptions earlier this year, 40 percent of chief financial officers surveyed said “vanity metrics,” data points that present no real connection to their business, were one of the biggest concerns about investing more resources into digital marketing. Tru Measure, a digital marketing services platform, has created a solution to address this challenge with its new goals and key performance indicator (KPI) reporting…

ISG Impact Mobile App Enhances Customized, Interactive Access to Industry-Leading Insights

Online Registration Sweepstakes for ISG Impact Offer Apple Watch and Amazon Echo Prizes Information Services Group (ISG), a leading global technology research and advisory firm, announced significant updates and enhancements to ISG Impact, its first-ever mobile app for clients, that allow users to customize their ISG content feeds and features and interact with ISG advisors and the broader ISG Impact user community. Launched in February 2018, ISG Impact creates a virtual community of industry players, including buyers…

Out of Home Advertising Industry Lends Platforms to Amplify Ad Council’s COVID-19 Messaging to the Public

OOH Platforms Create Assets and Donate Inventory to Ensure COVID-19 Messaging Reaches Millions Across the U.S As part of their ongoing efforts to address the growing COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC), have convened Out of Home (OOH) industry leaders, including Clear Channel Outdoor, Out of Home Advertising Association of America (OAAA) and Circle Graphics, to bring critical coronavirus safety messaging to…

How Is AI Changing CRM?

2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the Number 1 MarTech Tool for CMOs in 2020. CDPs will remain a potent ally, together with Email Marketing and Social Media Automation tools. Leveraging the power of AI will amplify the capabilities of the existing CRM system and help businesses deliver effective customer service. Benefits of CRM Software From a business point of view, a CRM…

New Report Finds Role of Business Technology Is Critical to Driving Business Transformation in Organizations

First Annual Report Explores Newly Defined Role of Business Technology Teams, 94 Percent Cite They Are Change Makers, Driving Productivity and Innovation; Rapidly Growing Profession to Encompass More Than 15 Million Jobs By 2022 Workato, the leading and fastest-growing enterprise automation platform, unveiled its first annual "State of Business Technology Report," exploring the emergence of a new technology role within organizations, Business Technology, also called Business Applications or Business Systems. These are the…

Captello Releases Lead Capture Integrated Gamification Experiences to Increase Traffic and Drive Trade Show Event Leads for Exhibitors.

Captello Gamification Experiences Integrate Natively With the Captello Lead Capture App, Taking Full Advantage of All of Captello’s Robust Lead Management Solutions for Trade Show Event Exhibitors. Development cost, integration, and the time it takes to customize and release custom games are major factors that exhibitors have had to face when considering gamification for their trade show exhibit experience. Captello addresses all these issues with instant, fully integrated, user configurable booth activations. Exhibitors…

Gravy Returns Record $1 Million In Lost Revenue To Businesses Amid Economic Crisis

As the COVID-19 pandemic casts a dark cloud over the U.S. economy and consumers dump subscriptions, an Atlanta customer retention company is serving as a bright light during these scary financial times for online businesses. Gravy specializes in providing personalized customer retention and failed payment recovery at scale, and it has found itself serving as a "revenue relief organization" during this crisis. "Online business owners are scared right now. They're bleeding customers and revenue by the day," said …

Email Meter Launches to Help Enterprises Accelerate Team Performance & Productivity

State-of-the-art email analytics platform provides critical business metrics and KPIs on employee productivity, workload and response times Email Meter, the leading email analytics solution, emerged from stealth mode with hundreds of leading enterprise customers, including Roche, Netflix, Uber, Decathlon and more. Originally founded in 2012 as a product within leading email migration platform ShuttleCloud, Email Meter provides powerful email statistics and analysis for Gmail enterprise domains — including insight into…

Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend…

i95Dev Adds Magento QuickBooks Connector to Its Product Portfolio

i95Dev announces the release of its new connector for Magento e-commerce and QuickBooks Online accounting systems i95Dev announces the release of its new connector for Magento e-commerce and QuickBooks Online accounting systems. i95Dev’s new Quickbooks connector is a quick and secure way to integrate Magento 2 (an Adobe product) with QuickBooks Online accounting system by Intuit. The connector enables merchants to make smarter business decisions by ensuring accurate and consistent data across both the systems, giving…

UWL Introduces WorldScope: Intuitive Supply Chain Data Management

Bringing shippers clarity around what matters most throughout a shipment's lifecycle UWL, a top 25 American-owned NVOCC and leading provider of Global 3PL services, launches WorldScope, a propriety supply chain data management platform built upon industry-leading logistics software, CargoWise. WorldScope gives shippers an upgraded, easy-to-use platform for accessing real-time shipment data that can be uniquely tailored to business requirements. Marketing Technology News: Validic Announces Real-Time, Remote Symptom…