2022 winners include Hilton, Prudential, PepsiCo, and Sanofi for best-in-class marketing analytics Neustar, a TransUnion company, announced the winners of the ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla.…
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When businesses think about the impact of bots, they might think about the cost of an attack, the effect on consumer reputation, or perhaps the wider security implications to their websites or apps. But the costs go beyond this: if you…
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Domo, announced it was named to the Q3 2022 Constellation ShortList for Cloud-Based Business Intelligence and Analytics Platforms for the seventh consecutive year. In addition, the company was named to the Q3 2022 ShortList for Marketing…
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Watching your analytics closely will lead to more conversions. The reality today is that data is an extremely important component of an overall B2B marketing strategy. It not only allows you to understand the user behavior but also helps…
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Telcos are missing out on millions of unclaimed revenues and failing to meet the expectations of customers when it comes to personalizing their communications, finds a research survey conducted by Intent HQ, the AI Customer Analytics…
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An Emory Executive Education offering, the newly launched online program will equip marketers with in-demand skills for accelerated career growth In a bid to strengthen its global foothold, upGrad, Asia’s higher EdTech leader, announces…
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Adjust veteran Simon Dussart to lead next phase of global company growth Adjust, the mobile marketing analytics platform, today announced that it has appointed Simon (Bobby) Dussart as CEO, effective immediately. Co-founder and former CEO…
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The conversion intelligence platform continues growth momentum with expansion into the marketing attribution space Unbounce, a leading conversion intelligence platform, announced the acquisition of LeadsRx, a marketing analytics SaaS…
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This year’s winners – American Express, Kroger, PepsiCo, and a joint submission from Forbes and Capital One – were selected for their best-in-class work in improving business outcomes through advanced marketing analytics…
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Combination of Industry-Leading Performance Management And Analytics Solutions Creates The Definitive Platform Leader for the Creator Economy Influencer marketing platform, CreatorIQ — the most trusted partner advancing the…
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Napkyn Analytics to participate in MADS 2021, as a Bronze Sponsor Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform, today announced it is a Bronze sponsor of…
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Domo, provider of the Domo Business Cloud, announced today that it has been named to the Constellation ShortList™ for Marketing Analytics Solutions for Q3 2021. Domo has been named to this ShortList for seven consecutive years, as a…
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Napkyn Analytics Chief Executive Officer, Jim Cain, to present at MADS 2021, October 25th, 2021. Napkyn Analytics, a leader in enterprise analytics and a Google Premier Solution Partner for the Google Marketing Platform today announced…
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- Latest investment reflects the growing global importance of marketing data analytics - Proceeds will be used to evolve Adverity’s predictive technology stack for marketers Adverity, the rapidly growing marketing analytics platform,…
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Adswerve recognized for the company’s achievements in the Google Cloud ecosystem Adswerve, a leading Google Marketing Platform partner and consultancy, has been selected as the 2020 Google Cloud Specialization Partner of the Year for…
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Everflow, a performance marketing analytics company, has selected Precog to help power its performance marketing solution. Everflow, a performance marketing analytics company based in Mountain View, CA, has selected Precog to help power…
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Round led by Better Tomorrow Ventures (BTV) with participation from existing investor MAYA Capital, new investors Village Global, Clocktower Ventures, and others Divibank, the financing platform where LatAm…
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Google Cloud Recognizes Quantiphi’s Technical Proficiency and Proven Success In Marketing Analytics Quantiphi today announced that it has renewed the Marketing Analytics Partner Specialization in Google Cloud Partner Advantage. By…
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INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, announced that it has raised $12 million in its Series B investment…
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Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, announced the launch of Opportunity Explorer(SM), a real-time market and…
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