Banner Before Header

Channeling the Flow of Data Through an Organization to Gain Better Marketing Insights

Data forms a cornerstone of every modern business, but too much data can easily get out of hand. As Marketing has moved online, the number of sources of data has dramatically increased. Now, across Advertising, Marketing, and Sales platforms, there are dozens of streams of data for marketers to round up, and it is easy for useful information to get lost in the process. From different platforms to varying file-types and locations, it can be tough to make decisions when you can’t see all your data in one place. Furthermore,…

LinkedIn Announces New Centralized Hub for Actionable Marketing Insights

LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn's existing platform - Success Hub for Marketers. Currently, LinkedIn has 645 million members and 30 million businesses from across the globe. Marketing Insights' launch further empower Marketing teams to promote their connection and ideas at a central destination for professional networking. With this launch, LinkedIn has ensured that every…

Greater Marketing Insights as Natterbox Joins Salesforce Communities

First Telephony Provider to Be Available for Community Cloud Customers Natterbox, a leading provider of global voice cloud services, has announced that it will be the first telephony provider available through Salesforce Community Cloud. Transforming the way businesses communicate with partners, customers and employees, using Community Cloud for greater insight into their ecosystems activities. At a time when the demand for return on investment has never been higher, the news means that Salesforce customers can now…

Trusted Media Brands Launches Marketing Insights Lab

Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader’s Digest, and The Family Handyman among others, announced that it had launched the Trusted Media Brands Insights Lab to provide brand marketers with key data and information on consumer audiences and marketing trends. “We will leverage national panels from well-respected research partners as well as the Trusted Media Brands Inner Circle community of 3,500+ online members to drive…

Interview with Ryan Phelan, Vice President, Marketing Insights, Adestra

"An intelligent data platform needs intelligent operators. Many marketers lack the sophistication and training to set up the kinds of complicated integrations that hyper-personalization often requires." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of a MarTech innovation company? I've been in the email space for 18 years, and I've worked for a lot of different email companies on both the client and vendor sides. I've seen this industry mature over that time.…

6sense State of Predictable Revenue Growth Report Offers Practical Insights for Sales and Marketing Leaders to Meet Revenue Goals

Research with Heinz Marketing reveals that orchestrating account engagement is a challenge for 9 in 10 account-driven companies, but a solution is possible 6sense, the leading Account Engagement Platform, announced the release of its 2020 State of Predictable Revenue Growth Report with Heinz Marketing. Based on survey data from senior and C-suite sales and marketing leaders, the report sheds light on the challenges facing organizations of all sizes and across industries when it comes to creating a predictable revenue…

Dynata Launches New Platform to Transform the Future of Insights and Marketing

Dynata Insights Platform Will Integrate Market Research with Advertising Solutions for the First Time Dynata, the world's leading provider of fully-permissioned first-party data, has launched an end-to-end platform to simplify every step in the insights lifecycle, from audience selection, survey creation, to analytics and reporting. The initial launch is part of a two-phase roll-out that will integrate market research, advertising and marketing solutions into one connected platform. Brands and their partners…

ClearSlide Enables Marketing and Sales Teams with New Insights, Intelligent Search, and Boosted Productivity

With Significant Investment into Artificial Intelligence, Clearslide’s Summer 2019 Release Offers New Innovations to Help Businesses Unlock New Possibilities for Growth ClearSlide announces its Summer 2019 update offering AI-powered search, deep analytics, and time-saving automation capabilities to create meaningful connections with customers that drive business success. Combining content management, robust analytics, and automation tools, ClearSlide delivers a unified experience to help sales and marketing teams…

New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts

Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing efforts. Marketing Technology…

HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage

HG Insights, a global leader in technology intelligence, announced the release of HG for Marketo, which helps businesses instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics.  With HG Insights Technographics integrated within Marketo Engage, marketing teams can now understand what technologies their prospects are using and build nurture campaigns that generate higher response rates. Marketers can also use HG Insights to identify and score contacts that are using…

Advanced Content Marketing: How On-Page Insights Are Bringing Power Back to The Publishers

When GDPR forced our entire industry to take a closer look at how we capture, store and leverage user data, Content Marketing predictions for how we’d move forward were dire. Nearly a year later though, there are signs that publishers’ efforts to develop innovative, cookie-lite (or cookie-less) ad businesses are starting to drive some growth in Content Marketing. In a marketplace where consumer data protection initiatives limit third-party cookie access and increase browser restrictions, the data publishers can share…

Full Circle Insights to Exhibit Products That Demonstrate Marketing’s Impact on Revenue at SiriusDecisions Summit 2019 in Austin

Company to Offer a Sneak Peek at New Digital Source Tracker Pro Product, Seeks Beta Testers at Summit Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced that the Full Circle team will exhibit the company’s groundbreaking solutions at the SiriusDecisions Summit 2019. The summit takes place at the Austin Convention Center May 5-8, 2019. The Full Circle team will showcase products at booth #326 and provide a sneak peek of its new Digital Source Tracker Pro…

Agency Gains Actionable Digital Marketing Intelligence Insights with CAKE by Accelerize

Accelerize and its digital marketing software division CAKE announced that STEAM, a full-service digital marketing agency, has boosted digital marketing performance for its expanding list of clients with CAKE’s marketing intelligence platform. STEAM leverages the cloud-based platform to track campaigns for clients across multiple digital marketing channels, manage affiliates, structure payouts, optimize campaign performance in real-time and more. With CAKE’s technology and industry-leading support team, the agency has…

PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers

Path Analytics and Pathfactory for Sales Give B2B Marketers and Salespeople Access to Actionable, Cutting-Edge Data on Marketing Performance and Buyer Behavior Does anyone really read our marketing content? Are those leads marketing sent to sales truly qualified? Is the entire buying committee engaged, or is all that activity just from one rogue tire-kicker? These are just some of the critical questions B2B marketing and sales teams will finally be able to answer for the first time ever thanks to a groundbreaking suite of…

Marketing Technology Insights for the Year Ahead

Performance/Affiliate Marketing Goes Social It's no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they discovered in a social media post. Brands are partnering with affiliates and influencers to generate leads, acquire new customers and increase ROI. Authenticity is key when it comes to…

6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work with New and Different Influencers While there is still a level of hesitation when it comes to working with smaller, up and coming influencers, we are seeing brands place more trust in working with influencers beyond the top 1%. Beyond just looking for newbies, we also encourage marketers to think beyond their traditional vertical —  whether it be a beauty brand working with pet influencers, or fashion brand…

InsightSquared’s Marketing Analytics Helps Erase The Lines Between Marketing and Sales

Comprehensive Marketing Analytics Solution Allows Marketers to Better Understand, Measure, and Prove Marketing’s Impact on Revenue Is Now Generally Available InsightSquared, the leading provider of Revenue Intelligence solutions, announced that Marketing Analytics, the company’s all-in-one suite of marketing performance dashboards, is now generally available. Originally launched in private beta at InsightSquared’s annual Ramp Conference, Market Analytics is now available to any marketing teams looking for a complete…

Improvado and Looker Join Forces to Deliver Powerful Marketing Analytics and Insights

With Improvado, Marketing Agencies Now Have a Simpler Way to View Performance Insights Today, Improvado, a provider of the leading marketing data aggregation platform, and Looker, a leading data platform company, have announced they have partnered to bring powerful automated analytics and visualization to marketing agencies. Read More: Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker Improvado and Looker are partnering to solve the marketing agency dilemma: how to…

Full Circle Insights Launches Digital Source Tracker to Measure Marketing Performance Above the Funnel

Easy-To-Use Solution Provides Full Access to Complete Customer Journey Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, launched Digital Source Tracker, an easy-to-use platform that helps marketers measure digital marketing performance above the funnel. Digital Source Tracker identifies the first step of the customer journey, associating anonymous early clicks with a specific conversion path. That means marketers can extend their multi-touch attribution measurements…

Signal and Selligent Marketing Cloud Enter Partnership to Arm Brands with Powerful Customer Experience Capabilities by Merging Paid and…

Integration of First-Party and Ad Insights Enables Marketers to Shape Powerful and Customized Brand-To-Consumer Relationships With Improved Targeting Selligent Marketing Cloud, the B2C marketing automation company, and Signal, the leader in real-time data onboarding and customer identity resolution provider, announced a partnership designed to give marketers the ability to reconcile consumer identities across the worlds of owned and paid media. Pairing identity resolution with marketing automation meets the dual challenges…