Experienced marketer and financial services veteran, tasked with accelerating growth for Banyan Banyan, the infrastructure company for item-level receipt data, announced that it has hired Andrea C. Gilman to be its chief marketing…
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Marketers today need to focus on getting the right data into the right martech and salestech systems to drive optimized business value. Catch these latest weekly highlights where experts share some of their proven best practices across…
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Mastercard has completed its acquisition of Dynamic Yield from McDonald’s. Dynamic Yield—a state-of-the-art personalization platform and decision engine company—strengthens Mastercard’s suite of consumer engagement and loyalty services that…
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Understanding what kind of content your prospects want more of and driving content marketing practices that can meet these needs can enable both, marketers and sales teams and enhance the overall buying journey and product experience.…
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McDonald's Will Continue to Scale and Integrate the Technology to Further Enhance Customer Experience Complementary Offering Provides Additional Mastercard Value Beyond the Transaction Mastercard and McDonald’s today announced an…
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Mastercard accelerates its decarbonization timeline, committing to reach net zero by 2040; As world leaders come together for the UN Climate Change Conference (COP26), Mastercard unveiled an acceleration of its net zero timeline by a…
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Mastercard customers can now enable consumers to buy, sell and hold cryptocurrency, deliver unique, crypto-centric loyalty opportunities, and streamline issuance of branded crypto debit and credit cards Mastercard and Bakkt  announced a…
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Strive kicks off with initial commitment of $25 million in philanthropic funding to strengthen financial resilience and growth of small businesses globally Micro and small enterprises are important contributors to job…
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Based in Stockholm, Sweden, the Lab will serve as a global research and development center for climate conscious digital products and solutions, and support impact-driven startups and customers Mastercard today announced…
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Expanding its commitment to sustainability, Mastercard is one of the first global companies to use Salesforce Sustainability Cloud to track and analyze carbon emissions of its value chain Accenture and Salesforce are…
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Security and fraud detection provide additional transparency and support for digital assets ecosystem latest investment helps company accelerate and expand crypto-related strategy Mastercard will extend its capabilities deep into the field…
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Support from Square, Accion Opportunity Fund and Sunrise by Lendio helps Birmingham small businesses advance digitally and drive online commerce With spend already declining in Birmingham pre-COVID, the decrease rapidly accelerated in…
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Small Business winners in Atlanta, Boston and Los Angeles will be awarded with $10,000, Digital Doors toolkit , and in-stadium assets to grow their businesses as well as a trip to the World Series Mastercard and Major League…
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GoDaddy Inc., the company that empowers everyday entrepreneurs, announced that GoDaddy Venture Forward, a multiyear research effort to quantify the impact online microbusinesses have on their local economies, has partnered with…
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Mastercard's healthcare business CMO outlines how experiences are key to engagement and value propositions for customers "CleverTap Engage", a new video interview series featuring the globe's most respected CEOs and executives, today…
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Mastercard, today announced it has completed its acquisition of Ekata, a leading provider of identity verification services that help businesses make more informed decisions during online account opening, payments and a variety of other…
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The inequities in today’s financial system have left many Americans without access to affordable services, instead relying on payday lending, expensive cash checking services and remittance fees. Mobility Capital Finance (MoCaFi), a…
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As e-commerce continues to fuel retail sales, more people than ever are expected to stay digital and shop online through the holidays. To help deliver even more convenience, leading same-day delivery marketplace Shipt is launching a new…
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Mastercard announced the renewal of the partnership with the UEFA Champions League for the 2021-24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in…
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Mastercard announced a new partnership with HSBC to accelerate sustainable urban development. Through City Possible, Mastercard’s partnership and co-creation framework for cities, the two global leaders will bring their collective…
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