Fanplayr Announces Product Recommendations Offering

Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. The addition of Product Recommendations is an intuitive next step in the development of Fanplayr's fully integrated approach to behavior personalization and real-time responsiveness. Fanplayr is an early adopter utilizing Recommendations AI through the Google Cloud Platform. Marketing Technology News: FedEx to Acquire ShopRunner to Expand E-Commerce Capabilities…

Second Phase Introduces AI-driven Automatic Product Recommendations for B2B Web Store

eCommerce Solution Creates Upsell and Cross-Sell Opportunities, Driving Sales Second Phase, a Billtrust solution and the leader in B2B eCommerce for wholesale distribution companies, has added artificial-intelligence (AI)-based Automatic Product Recommendations to their web store offering, creating upselling and cross-selling opportunities to drive sales, as well as a differentiated customer experience. Marketing Technology News: ZypMedia Expands Product and Engineering Leadership Team Using past buying behavior to…

Not All Product Recommendations Are Created Equal

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere. But not all Product Recommendations are created equal. Sure, you can easily make recommendations based on best sellers, current trends or current sales, and that’s usually moderately successful. But if you want to see a significant lift that truly impacts your bottom line, recommendations should be personalized based…

Yiwugo Launches “Personalized” AI Function for Product Recommendations

Yiwugo.com, the official website of the largest commodities wholesale market in the world, has launched the AI-based function for product recommendations for both of its PC and app versions. Adopting the latest deep neural network technology, the function intelligently recommends matching commodities according to the different needs of commodity buyers, and thus greatly facilitates the sourcing of satisfactory goods for them. The development of Yiwu's physical market is also a process of orderly management and supply of…

Oracle Bronto Makes Product Recommendations Personal Across Channels

Integrated Product Recommendations Solution Helps Marketers Quickly and Easily Grow Engagement and Revenue To help marketers increase consumer engagement and revenue, Oracle Bronto, a leading cloud-based email marketing vendor to the Internet Retailer Top 1000, launched an innovative new product recommendation solution. Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive models to automate dynamic,…

New Style Data Platform Trendage Combines AI, Communities and Visual Search To Provide Automated Product Recommendations

Retailers Can Now Access Valuable Insights On Customer Apparel Preferences and Cross Sell Data In a Timely Manner Trendage, a new data-driven style platform, officially announced the launch of its company, team, and product, Automated Product Recommendations for retailers. Using artificial intelligence, visual search, and a community of millions of trendsetters, Trendage automatically generates 10 million+ style recommendations per month for apparel, accessories and footwear retailers that highlight what items pair well…

Algolia Launches Algolia Recommend — A New API-First Product to Generate Blazing Fast, Highly Relevant Recommendations at Scale for…

Algolia, the leading API Platform for Dynamic Experiences, today launched Algolia Recommend: a high-performing, Artificial Intelligence (AI)-optimized API that accelerates the creation and implementation of product or content recommendations across digital touchpoints. Algolia Recommend surfaces in milliseconds the most relevant recommendations, offers, or suggestions for a shopper using Machine Learning models that collect data from two sources: shopper behavior (the shoppers’ actions across a website or app, including…

RTB House Streaming Video Ads Product Wins Twice at the American Business Awards

RTB House’s Streaming Video Ads Win Prestigious 2021 SILVER STEVIE® AWARD in the Marketing/Public Relations Solution Category RTB House, a global company that provides state-of-the-art marketing technologies, today announced that their Streaming Video Ads was named a winner of a Silver Stevie® Award in the Marketing/Public Relations Solution category, as well as a Bronze Stevie® Award in the Artificial Intelligence/ Machine Learning Solution category as part of the 19th Annual American Business Awards®.…

Vidora Becomes First Platform to Add Uplift Modeling to its No-Code Machine Learning Product

Uplift Modeling, one of the most powerful methods to drive marketing effectiveness, can now be quickly integrated into any marketing program. Vidora, the leading No-Code Machine Learning Platform for marketing, today announced the general availability of Uplift Modeling within its flagship product, Cortex. The launch enables any marketing or product team to quickly integrate Uplift Models across dozens of use cases to drive higher ROI, increased offer response rates, reduced churn, higher ASPs, and larger…

Pendo’s 2021 State of Product Leadership Report Finds Companies Expect Product Leaders to Drive Digital Transformation

Yet broader responsibility correlates to lower job satisfaction for product teams Pendo, a platform that accelerates successful product adoption, today released the fourth annual State of Product Leadership study, a report that explores trends impacting product management and evolution of the product manager role. Produced in partnership with Product Collective, the study is based on a survey of 600 technology product management executives and managers from software and enterprise companies across the United States, Canada,…

Productiv Raises $45M to Accelerate SaaS-Driven Business Transformation

Productiv, the leading SaaS Management Platform, announced it has closed a $45M Series C funding round led by IVP with additional participation from existing investors Accel, Norwest Venture Partners, Okta Ventures, and new strategic investor Atlassian Ventures. In conjunction with the financing, Steve Harrick of IVP will join the Productiv Board of Directors. This latest financing brings the company’s total funding raised to $73M and underscores continued momentum. During the last year, Productiv has more than…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Clever (Identity Management), Canela.TV (TV Advertising), Haptik (E-Commerce and Mobile Commerce), Mvix (Content Management), to Semcasting (DaaS). Clever Launches New Identity Management Solution For K-12 School Districts Clever, the most widely used digital learning platform in U.S. K-12 schools, announced a partnership with Identity Automation, the leader in identity management …

Bambuser Expands Live Video Shopping Production Capabilities for with Launch of Dual Hosting & External Camera Compatibility

Latest platform developments bring retailers greater flexibility and control over creation and delivery of interactive e-commerce experiences Bambuser announced the launch of new dual host broadcasting capabilities and compatibility with external cameras and software, two in-demand features that give brands and retailers greater flexibility and control over their Live Video Shopping productions. The product updates closely follow several other major platform enhancements released to help customers increase awareness of…

Searchspring Announces General Availability of Personalized Recommendations

The Integration comes shortly after the Acquisition of 4-Tell, an Award-Winning Personalization Engine Searchspring, a global leader in site search and merchandising, announced the general availability of its most-anticipated feature, Personalized Recommendations. Following last year’s acquisition of 4-Tell, the company is deploying AI to help online retailers optimize their digital journey by delivering an intuitive and connected shopping experience. The newest release further deepens the company’s commitment to…

HiConversion Introduces Recommend, Shopify’s First Personalized Product Discovery Solution Powered by Amazon Personalize

HiConversion Recommend enables Shopify merchants to deliver personalized product recommendations leveraging HiConversion’s integrated real-time buying signals, audience segments, and product metadata to recommend the most relevant items, based on the same machine learning technology used to recommend products on Amazon.com HiConversion, the eCommerce Intelligence platform, launches HiConversion Recommend to help Shopify merchants deliver session-based personalized product recommendations, designed to generate new revenue…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Comcast (Entertainment), RISE (Technology), Unbxd (E-Commerce and Mobile Commerce), IntentData.io (Account Based Marketing), to Eluvio (B2B Data). Comcast Launches Black Experience on Xfinity Channel, Endorsed by African American Film Critics Association Comcast NBCUniversal is excited to announce the launch of Black Experience on Xfinity, a first-of-its kind destination of Black…

Medallia Announces Product Enhancements Aimed at Managing Disrupted Remote Workforces

New employee experience, remote workforce and contact center solutions to improve digitally focused employee and customer experiences Medallia, Inc., the global leader in experience management and engagement, announced a number of product enhancements designed to help companies positively engage with newly distributed and disrupted workforces. These enhancements include new offerings for diversity and inclusion and real-time digital employee engagement as well as critical partner integrations to help organizations connect…

Google Cloud Launches Product Discovery Solutions for Retail, Bolstering Personalized Online Shopping

Built to be a fully integrated suite, Google Cloud's Product Discovery Solutions equip retailers with AI/ML-based technologies that deliver a smarter and more customized shopping experience for their customers Google Cloud announced the launch of Product Discovery Solutions for Retail, a suite of solutions built to help retailers around the globe enhance their ecommerce capabilities and deliver highly personalized consumer experiences in the first phase of their shopping journeys. With Google Cloud's Product Discovery…

Essilor Selects 3radical to Drive Adoption of Newly Released Product

3radical, the leader in audience engagement and earned data solutions, announced a recent project with Essilor Ltd., the world's leading ophthalmic lens manufacturer. Marketing Technology News: SalesHood and Winning by Design Launch Remote Selling Mastery Coaching Membership Specifically for its UK audience, Essilor Ltd. selected 3radical's strategic engagement solution to incentivise independent eyecare professionals to discuss and encourage purchases of recently launched Varilux Comfort Max, their new varifocal lens,…

Bloomreach Adds New Features to the “Recommendations” Module

Bloomreach, the leader in commerce experience, announced new feature enhancements to the ‘Recommendations’ module of the Bloomreach Experience Platform (brX). Marketing Technology News: Telestax Announces Partnership with Proximus to Deliver Full CPaaS Capabilities to Belgian Market “Great recommendations provide unified experiences that are relevant, personalized, and memorable,” said Arje Cahn, Chief Product Officer, Bloomreach. “The key to that is deep understanding of product and customer data. That’s what makes…