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SEOHost.Net COO: Interactivity in Content Marketing is a Must for Relevancy

SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing SEOHost.net, a leading domain registration, SSL service, and SEO hosting provider, announced today that interactive content will soon become a cornerstone of content marketing. “Ultimately, interactive content is about differentiating your marketing from that of your competitors,” said Terry Cane, COO of SEOHost.Net. “It’s common knowledge by this…

DJG launches eStore With a Range of Self-Serve Digital Content Marketing Services

Content marketing firm Digital Journal Group (DJG) today announced the launch of a new digital content marketing eStore to provide B2B marketers and sales professionals with a range of services that are typically only available to enterprise organizations running large-scale campaigns. The new Digital Content Marketing Services eStore includes a catalog of services ranging from content production, to audience and competitor analysis, hosted virtual event coverage and content strategy. Content marketing has evolved…

Percolate, a Seismic Company, Named a Leader in 2020 Gartner Magic Quadrant for Content Marketing Platforms

Percolate Evaluated Based on its Ability to Execute and Completeness of Vision Seismic, the sales enablement leader and world’s most powerful storytelling platform, today announced Percolate, the marketing orchestration company acquired by Seismic in November 2019, has been named a Leader in the 2020 Gartner Magic Quadrant for Content Marketing Platforms. This is the third consecutive year Percolate has been recognized as a Leader for its completeness of vision and ability to execute. “I’m proud Percolate has been…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

NewsCred Named a Leader (Again) in the Third Gartner Magic Quadrant for Content Marketing Platforms

Positioned highest for 'ability to execute' for the third consecutive year NewsCred, the world’s leading enterprise Content Marketing Platform solution, announced it has once again been recognized as a "Leader" in the Gartner “Magic Quadrant for Content Marketing Platforms." This marks three years in a row that NewsCred has been placed highest for "ability to execute" in the Leaders quadrant. Marketing Technology News: SalesHood Steps Up to Offer Free Usage of Its Sales Enablement Platform During COVID-19 Crisis “To…

Content Marketing Imperative Grows In Face Of Industry And Customer Event Cancellations Worldwide, Says CMO Council

New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020 With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council. Marketing Technology News: Kimble PSA Now…

Tech Marketers Reveal Their Secret Weapons for Content Marketing Success

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…

Trade Press Services and SmartFinds Marketing to Hold Content Marketing Webinar

Free Webinar to Show How Brands Can Use Content Marketing to Convert Prospects into Customers Trade Press Services and SmartFinds Marketing will host a free webinar on Wednesday, February 26, 2020 at 2 p.m. EST on “How to Increase Sales with the Power of Content Marketing.” The webinar will demonstrate how brands can use content marketing to convert prospects into customers. According to the Content Marketing Institute, the most successful companies are very committed to producing content marketing, yet only 39…

How Translating Subtitles and Closed Captions Boosts Video Content Marketing

Closed captioning, like subtitling, display text on a video screen to provide additional and/or interpretive information. These textual supplements to visual content can do wonders for your Marketing and Search Engine Optimization (SEO). Having closed captions and subtitles available in many languages can vastly expand your viewership and therefore your potential reach and revenues. Current Digital Marketing trends are pushing constantly to greater globalization of translated Video material and Content Marketing. Your…

Ghostwriters & Co Launches A Different Kind Of Content Marketing Agency

Ghostwriters & Co Has Announced the Launch of Their New Company. This New Company AIMS to Become a World-Class Ghostwriting Agency Focusing on Increasing Sales and Thought Leadership for Entrepreneurs Through Content Including Books, Blogs, Articles, PR, and Speech Writing Ghostwriters & Co has announced the launch of their new company. This new company aims to become a world-class ghostwriting agency focusing on increasing sales and thought leadership for entrepreneurs through content including books, blogs,…

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

Manifest, the Current Content Marketing Agency of the Year, Adds David Brown as Executive Chairman

David Brown has joined Manifest as Executive Chairman, effective January 1.  Manifest was recently named the 2019 Content Marketing Agency of the Year by the Content Marketing Institute. In this new position, Brown will oversee all aspects of Manifest, with a focus on continuing growth throughout North America. "We couldn't be more excited to have David join our team," said Eric Goodstadt, Manifest's President. "Building on our success in the past few years, David's deep…

EX.CO Launches SaaS Content Marketing Platform For Businesses

The Company, Under a New Name, Unveils Premium Version of Its Popular Technology, Empowering All Businesses to Create Their Best Performing Content Playbuzz, the world’s leading platform for engaging content, announced the launch of a subscription-based content marketing platform, available to businesses worldwide, as well as a new company name – EX.CO. To date, more than 20,000 publishers and brands have been using the company’s technology, which will now include enhanced, premium features such as creation templates,…

One North brings AI to Professional Services Content Marketing

Digital agency One North recently developed a new artificial intelligence tool, the Relevance Engine, to guide visitors of professional services websites toward strategic content marketing and enhance their user experience. The proprietary technology analyzes a website's thought leadership and other long-form content and recommends additional, hyper-relevant website content, which encourages customers and prospects to explore the website further and improves its search engine optimization. Marketing Technology News:…

Essendant Enhances Reseller eCommerce Suite with Launch of Personalized Email and Content Marketing Tools

New Tools Email Sales Pro and Personalized Marketing Zones Help Resellers Expand to Better Personalize Online Shopping Experiences Amidst a Rapidly Growing B2B Ecommerce Industry Essendant, a national wholesaler distributor, announces the launch of Email Sales Pro and Personalized Marketing Zones -- two new eCommerce solutions offered within its suite of strategic digital marketing capabilities for resellers. These new integrations follow a growing demand for more personalization in online shopping experiences from end…

The Future of SaaS and Content Marketing in the Subscription Economy

In a latest report highlighting the growth of subscription economy, SaaS and IoT have achieved the highest level of subscription revenue growth since Q2 2017. The report also marks entry of Manufacturing, Telecommunications and Publishing industries. No two subscribers are same. They have different levels of interest in a product, and are more than willing to pay for their choice. Recommended: How Well Does Amazon's MarTech Understand Its Customers? SaaS Organizations Selling in the Subscription Economy Bring…

Is Your Content Marketing Strategy Driving Sales?

The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked about the value of social as a channel for sales to connect with the modern buyer. Now I will address how content plays a central role in building relationships once you’ve connected.…

In the Digital Age, Why Has Content Marketing Become King?

Digital Marketing has rapidly changed over the past few decades — so much so, that what was acceptable just five years ago is now a kiss of digital death. Methods previously used unchanged for decades — print and digital advertisements, mailouts, brochures, etc. — are now being shelved and replaced with rich and engaging content. The main question is, why? Why has content suddenly become so important for businesses? What changed to influence such a huge shift to one single aspect of Marketing? The answer lies within a…

Manifest Named Agency of the Year at 2019 Content Marketing Awards

Manifest was named "Agency of the Year" at the 2019 Content Marketing Awards, held during Content Marketing World in Cleveland. The most prestigious honor, bestowed by the Content Marketing Institute, recognizes companies that represent the best-in-class in the content marketing community. The Content Marketing Awards is the largest and longest-running international content marketing awards program in the world. This year's panel of all-star judges reviewed nearly 1,100 entries to choose the best of the best in content…

Libris by PhotoShelter and Greenfly Announce Strategic Partnership at Content Marketing World

Partnership will enable brands to boost social engagement at scale by sharing visual content in real time with influencers Libris by PhotoShelter and Greenfly Inc. announced at Content Marketing World a strategic partnership to empower effortless content sharing across social media. This relationship unites Libris’ digital asset management platform for visual storytelling with Greenfly’s new product, Greenfly Connect, which fully automates the last-mile content workflow for social media. With the power of Libris and…