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iFOLIO and Twilio Partner to Power Digital Storytelling by Text Message

iFOLIO announced their partnership with Twilio to radically enhance the sales story on mobile. Live, Twilio technology powers iFOLIO's digital sales and marketing platform to engage prospects & clients like never before. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast Sales is currently challenged with a time where you can't be face-to-face. iFOLIO modernizes sales and marketing campaigns that scale to millions of buyers with Twilio's leading cloud communications…

Mercer-MacKay Digital Storytelling Transcends Typical Marketing Offerings

Mercer-MacKay Digital Storytelling Brings an Innovative Application Just in Time for Microsoft Awards Mercer-MacKay Digital Storytelling, a marketing agency that helps technology companies rise above the noise by empowering data with story, is excited to announce general availability of the inaugural Software-as-a-Service marketing portal. This application is one of the first marketing automation software solutions that completely caters to technology companies. Winning Microsoft Awards Methodology Free to Use in Module…

Behind Brand Storytelling: What Makes Your Website Story Work

More often than not, when people hear the word storytelling, they think of novels, short stories, poetry. But as the world is moving forward, driving forth every existing concept, no idea remains unchanged. Storytelling is no exception—it’s becoming a pivotal foundation of Content and Brand Marketing. When telling the story of your brand on your website and social media, in email newsletters and videos, what is it that you should always focus on? Your target audience, of course. Character-driven storytelling is relatable,…

Corporate Visions Expands Visual Storytelling Capabilities by Acquiring Neuroscience-backed Persuasive Presentation Company Memzy

Company known for science-backed whiteboard storytelling adds science-backed presentation content development and training capabilities Corporate Visions, the leading marketing and sales messaging, content, and skills training company has acquired Memzy, a company specializing in designing memorable, neuroscience-backed communications and presentation content. "Decision science-backed visual storytelling has been part of our consulting and training for many years, most notably through our research in the area of…

Slidetown Launched to Integrate Powerful Storytelling for Presentations That Engage and Persuade

Slidetown, a new firm, has been launched to help businesses incorporate remarkable storytelling into high-impact presentations. The goal of the founders, Danielle Daly Sabaris and Joni Galvao, is to simplify complex messages and manifest that simplicity in a powerful story to dramatically improve business communications and empower presenters with the tools to engage, influence and persuade their audiences. Marketing Technology News: Helsinki-based Apps and User Feedback Management Service AppFollow.io Secures $1.1…

New Value-Based Selling Book Shows Sellers How to Close More Deals Through Impactful Storytelling and Improved Sales Enablement

Mediafly creates a first-of-its-kind guide for sales teams to assess their performance and evolve customer engagements  Mediafly, a provider of sales enablement technology, content management, and advisory services that create interactive, value-based selling experiences, recently released its book entitled, “Evolved Selling: Optimizing Sales Enablement in the Age of Frugalnomics,” written by Mediafly Chief Evangelist, Tom Pisello. The new book provides value selling, sales enablement and content marketing best practices to…

GES and EventMB Release Event Storytelling Playbook

Report Covers the Power of Storytelling for Content Marketing, Attendee Learnings and Channeling the Attendee Experience GES, a global full-service provider for live events, partnered with EventMB Studio on the Event Storytelling Playbook. The report provides insights for event planners, exhibitors and general marketers on getting more business by leveraging the power of stories. The Storytelling Playbook examines: What are stories and why do they work? Understand how a story-based event is an immersive,…

Cloudinary Identifies Opportunities to Raise Visual Storytelling Impact in its Inaugural State of Visual Media Report

Company Analyzes Billions of Media Asset Interactions Across More Than 700 Cloudinary Customers to Reveal Key Trends Redefining the Visual Web Cloudinary, the end-to-end media management platform for the world’s top brands, launched its inaugural State of Visual Media report, revealing the ways in which fully optimized rich media are vital to successful visual storytelling. Developed to help companies better understand how visual content is being viewed and consumed, the report’s visual media insights and trends are based…

Extreme Reach Launches AdBridge, the Complete Creative Asset Workflow Solution Designed for the Next Era of Brand Storytelling

Platform Integrates Every Path and Process Required to Manage and Move Creative at the Speed of Technology Extreme Reach (ER) officially announced the launch of AdBridgef, a creative asset workflow platform designed to automatically prepare and seamlessly connect all creative with any media placement across today's complex landscape—and position marketers to capitalize on the expanding storytelling opportunities ahead. AdBridge is the only solution that integrates asset preparation, TV delivery, video ad serving,…

Demand Gen Demands Data Visualization, Interactivity, and Storytelling

If I told you marketing departments were projected to spend loads of money in 2019, you wouldn’t be surprised. It’s true: Spending is what marketing departments do; it’s what marketing departments have always done. But this year, the allocation looks a lot different than what most of us are used to — and for humble demand gen professionals like me, it’s a very exciting time. According to the 2019 Demand Generation Benchmark Survey Report, marketing spend is going to shift to demand gen initiatives in a big way. Close to…

Loop Now Launches High Quality Short-Form Video Storytelling Platform, Firework

As Featured in Apple's App Store, Loop Now's New App Firework Emerges from Beta with Patent-Pending Camera Feature "Reveal" and Exclusive Updates, Providing Creators and Viewers with Premium Short-Form Videos and AI-Enhanced Interactive Storytelling Loop Now Technologies, Inc. announced the launch of Firework, a social mobile content app for iOS and Android mobile devices. Backed by the top-tier industry venture capital firms behind Snapchat and Musical.ly, and a seasoned executive team, Firework became the fastest social…

Storytelling Pioneer andFormer Snapchat Executive Rylee Jean Ebsen Takes on Director Role at Big Block

Multi-Platform Storyteller with Trillions of Views Under Her Belt Joins Creative Powerhouse and Business Catalyst to Help Brands Re-Imagine Advertising Experiences Big Block, a creative services company, proudly announced the addition of Rylee Jean Ebsen to its creative roster as a Live Action Commercial Director. As a very early Snapchat employee and its most recent Director of Creative Media, Ebsen brings Big Block clients her unique experience producing groundbreaking content including Augmented Reality, VR,…

Brand USA Launches Storytelling Campaign to Welcome Travelers from Around the World

Mobile Content Creation Lab Spotlights First-Person Perspectives of American Culture via Locals, Influencers, and Travelers Alike Brand USA, the destination marketing organization for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travelers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various…

Data Storytelling: An Emerging BI Tech You Can’t Miss in 2019

Today, we dive into the most cutting-edge component of BI tech that data analysts are eyeing closely in 2019 — Data Storytelling Business Intelligence (BI) is slated to be a definitive area in the SaaS and analytics industry. The state of BI is observed to be fluid and dynamic, largely due to the disparity in the way various organizations define their IT goals and data modeling processes. According to the latest Forbes report, “organizations that are successful with analytics and BI apps define success in business…

Ambitious Storytelling and Daring to Grow Pays Off, Adroll Shows Us How

Successful marketing requires more than seasonal promotions and eye-catching creative. As consumers are interacting with brands across more channels than ever before, expectations for personalization and relevance continue to rise. Especially now, connecting with and retaining your customers is never a done job. To truly stand out your campaigns must embrace the audacious, become ambitious, and sometimes this means making tough choices. Read More: Flipboard Designs Popular Editorial Franchises for Next Generation…

Flipboard Designs Popular Editorial Franchises for Next Generation Storytelling

"The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" Showcase Flipboard Curation In New Environment Flipboard rolled out a new storytelling experience for its most popular destinations. Using custom layouts and designs, "The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" are the first editorial franchises that showcase the future of storytelling on the Flipboard platform. Each editorially curated franchise is filled with articles and videos that take the…

New White Paper Details How Storytelling Through Content Marketing Positively Impacts Marketing ROI

ContentWriters' latest study details how to incorporate storytelling into a dynamic marketing strategy that yields huge returns on investment. The white paper is the latest in a series of releases from ContentWriters that leverages their position as experts in the field of content marketing in order to educate marketers and business owners. Also Read: New White Paper from PossibleNOW Helps Enterprises Earn Customer Consent to Comply with GDPR Regulations "The human desire for a great story has been around for ages,"…

Pressboard Launches Pressboard University to Educate Brands and Marketers on How to Create Great Content and Storytelling

Pressboard Will Use This Knowledge to Develop a Concrete Curriculum on Branded Content Pressboard, the world’s number one platform for buying branded content, announces the launch of Pressboard University. Through this new educational platform, Pressboard aims to improve the quality of branded content across the industry by providing brands and marketers with the expertise and tools they need to tell better stories. Pressboard also announces that Fara Warner, the former Global Content Director at WSJ. Custom Studios,…

Weber Shandwick Acquires Social Creative Agency That Lot, Taking Multi-Platform Storytelling to the Next Level

Together Weber Shandwick and That Lot Create Regional Social Powerhouse Weber Shandwick, one of the world's leading global communications and marketing services firms, has acquired That Lot, an award-winning social creative agency based in London. Effective immediately, the deal combines Weber Shandwick's expertise in integrated communications, data & analytics and social strategy, with That Lot's specialties in social-first, platform-specific content and production. Weber Shandwick and That Lot will, together,…

SundaySky Unveils SmartVideo Studio for Enterprise Digital Storytelling and Video-Led Customer Experiences  

SundaySky Introduced Next Generation of Its SmartVideo Marketing Cloud Giving Brands the Ability to Create Personalized and Engaging Videos Within Minutes  Leading provider of video personalization solutions, SundaySky, introduced its new SmartVideo Studio. SmartVideo Studio by SundaySky would empower marketers to create, manage, deploy and measure personalized video. Brands can now easily create personalized, data-driven video stories that deliver contextually relevant content to customers at a scale previously unmatched…