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Lenovo Global Study Reveals Employee Satisfaction Gap with SMBs Linked to Poor Tech Provision

A new global study commissioned by Lenovo finds that close to half (40 percent) of all SMB employees who participated in the study are dissatisfied with their work environments. As an increasingly mobile workforce shapes employee expectations for access to technology that enables co-working, shared spaces and better work-life balance and integration, SMBs appear to have fallen behind the curve on delivering positive employee experience (EX). SMBs are key to economic growth, representing over 90 percent of the business…

TechBytes with Daniel Winterstein, Co-Founder at Good-Loop

Looking back at the year 2019, how did it unfurl for you and the AdTech industry? 2019 has been a turbulent year in AdTech. At the time of writing, Facebook is staring down four separate antitrust investigations, Apple is polishing its privacy credentials by cracking down on cookie workarounds and the six months the UK Information Commissioner’s Office (ICO) gave the AdTech industry to get its real-time bidding house in order is almost up. Given this backdrop, the year 2020 could be very challenging for every AdTech…

Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data Syncsort closed the acquisition of the Pitney Bowes software and data business, creating a powerhouse data management software company with more than 11,000 enterprise customers, $600 million in revenue and 2,000 employees worldwide. The new company brings an unmatched combination of scale, agility and breadth of portfolio to empower leading enterprises to gain a competitive…

Revenue Analytics Unveils FareVantage™, Next-Generation Revenue Management for Passenger Rail

Revenue Analytics’s First-of-its-Kind Software will Give Modern Train Operators Big Gains in Ridership, Revenue, Team Efficiency, and Customer Experience Revenue Analytics, pioneers in revenue management and predictive analytics solutions, announced the launch of FareVantage™, a breakthrough Revenue Management System (RMS) for the passenger rail industry. FareVantage™ is the only RMS powered by advanced analytics and built specifically for modern train operators. With state-of-the-art automation and intelligence,…

4 Factors That Are Defining the Future of Customer Experience

From the first availability of e-commerce through its ubiquity, Customer Experience (CX) has been the determinant factor of online retail success. Amazon understood this as far back as 1997 when it invented the “Buy Now” button for frictionless, one-click online purchases. More recently, Best Buy implemented a customer-first experience by following its successful Total Tech Support program with a new home health initiative, providing accessible mobile products and connected devices to aging consumers. By increasing access to…

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could you tell us about your role and journey into technology? I lead Marketing at Sisense, and it has been an interesting journey to get here. I didn’t grow up in Marketing, instead, I started as a Programmer and was one of those kids that took apart VCR’s and put them back together for fun. When I was about to graduate from the University of Rochester in New York, I had three offers on the table: one at a…

Top 5 Best iOS App Development Companies in Dubai

The world of business operates solely on Marketing and face value. With companies opting for several channels of Marketing like radio, television, websites, and social media, there is no dearth of information available to customers. However, considering the changing times, the most indispensable Marketing tool that customers cannot avoid is the smartphone, and with Apple being one of the leading smartphones in the world, creating an app in the iOS store is the next step for businesses to brand themselves and utilize Apple’s…

Oracle Expands Innovation Lab to Advance Industries

Oracle and partners apply latest technology to help construction, communications, and utility companies spark growth through modernization Oracle is expanding its Chicago Innovation Lab, empowering more organizations to explore new technologies and strategies to bolster their digital transformation efforts. Since its successful launch last year, the Lab has helped construction organizations explore and test solutions from Oracle and the larger construction ecosystem in a simulated worksite environment. Today, Oracle is…

Five Ways 5G Will Change Digital Advertising

Nine months ago, 5G was set to take the mobile and digital world by storm. Depending on who you ask, 5G could be a major boon for digital media, or the latest in a long line of tech developments hyped up way too soon (VR anybody?). 5G, the network that mobile data passes through, doesn’t have a set definition nor standards and tech specifications. But it’s generally agreed that 5G will make data uploads and downloads on mobile devices a whole lot faster. We’re talking about downloading a 3-hour movie via your wireless…

World’s Largest Survey of BI and Analytics Users Shows Top Rankings and Leading Positions for SAP Analytics Cloud

SAP SE announced that the SAP Analytics Cloud solution received 17 top rankings in The BI Survey 19, the voice of the BI and analyst community. The survey, conducted by industry analyst firm BARC and one of the largest of its kind, continued to show top rankings and leading positions of SAP Analytics Cloud across four peer groups, including large international business intelligence (BI) vendors, integrated performance management products and data discovery–focused products. “The results of The BI Survey 19 show a very…

The Future of Customer Engagement

Technology is changing the face of Marketing. In a complex, competitive and fragmented market, building long term loyalty is becoming more and more difficult for brands. At the heart of great customer engagement is a new Marketing mix of data, creativity, and technology. Technology is driving changes in consumer behavior and in order to adapt and thrive, marketers need access to the right data in order to know and understand their audience as individuals and to drive their creative decisions. The Impact of Technology on…

ZoomInfo Acquires Seattle-Area Startup Komiko to Further Automate Go-To-Market Success

Market-Leading B2B, AI-Powered Data Platform Integrates Tools to Make GTM Intelligence Even More Actionable With Release of ZoomInfo InboxAI ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the acquisition of Seattle-area based technology startup Komiko, whose technology will integrate into the ZoomInfo Powered by DiscoverOrg platform. Designed to accelerate the sales pipeline with valuable analytics, Komiko’s AI-powered CRM automation, playbooks, and predictive analytics will be…

ZoomInfo Launches Compliance API to Help Businesses Adhere to Data Privacy Obligations Outlined by GDPR and CCPA

Global Leader in GTM Intelligence Solutions Strengthens Commitment and Capabilities to Assist with Data Privacy and Compliance Within Everyday Workflows, Across All Marketing Automations ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the release of its Compliance API, created to help ZoomInfo customers understand the personal data they possess and more accurately respond to consumer requests under GDPR (General Data Protection Regulation) and the forthcoming CCPA (California Consumer…

Mobile App Marketing Trends That Will Make It Big in 2020

Over the years, we have witnessed how Marketing strategies have evolved at an exceptional rate and there seem to be no signs of slowing down. And the mobile app industry is no exception to this! In this article, we will be sharing some of the top mobile app Marketing trends that are likely to make it big in the upcoming year. Following these trends can turn out to be quite beneficial for promoting your mobile app in the market. But before jumping straight into those mobile app Marketing trends, first, let’s take a look at…

Comcast Spotlight Rebrands as Effectv, Launches New Solutions to Drive Better Performance in The New TV Landscape

Announces Two New Products to Bring Greater Addressability to TV Advertising Comcast Spotlight, the advertising sales division of Comcast Cable, announced that it has rebranded as Effectv (e-FEC-tiv), emphasizing its commitment to delivering measurable results for its clients. This name change follows a notable evolution of the company over the past year, including the rollout of new data-driven TV advertising strategies, targeting and attribution products, cross-screen capabilities and a self-service buying platform for…

Creativity Without Data Is a Shot in the Dark

Data and Creativity are often seen as conflicting concepts in the Marketing world; with a feeling that over-reliance on technology and data insight is inhibiting uniquely human inputs such as imagination and intuition. The truth is data and creativity are both vital components of any Marketing strategy, and the two can work together symbiotically to drive campaign goals. A recent McKinsey survey suggests companies that fully integrate creativity and data enjoy growth rates twice as high as companies that don’t, and…

MarTech Interview with Michael Umansky, Co-Founder and CEO at INK

"Bots and AI are already ubiquitous in business - from Voice platforms like Alexa to customer support chatbots." Could you tell us about your role and journey into Technology? I’m the Co-Founder and CEO of INK. INK is a Content Technology company (built for writers!) dedicated to the future of Content Performance Optimization (CPO) and driven by a vision of a world where storytellers control their search destiny. As a seasoned ‘starter’ - driven by the power of Next Generation technology to shift the way businesses market…

TIBCO Congratulates Mercedes-AMG Petronas Motorsport on Winning the 2019 FIA Formula One World Constructors’ Championship

TIBCO's Advanced Analytics Solutions Drive Another Championship Win TIBCO Software Inc., a global leader in integration, API management, and analytics, congratulates Mercedes-AMG Petronas Motorsport for both winning its sixth consecutive FIA Formula One World Constructors' Championship and for celebrating 125 years of motorsport. With TIBCO's data and analytics solutions helping to deliver peak performance both on and off the track, Mercedes-AMG Petronas Motorsport is able to interconnect systems and unify data in…

ClickDimensions Launches Intelligent Dashboards, Powered by Sweetspot

New Marketing Analytics Offering Brings Enterprise-Quality Reporting Capabilities to Businesses of All Sizes That Utilize Microsoft Dynamics ClickDimensions, the leading marketing technology and services provider for Microsoft Dynamics, announced that the company has launched ClickDimensions Intelligent Dashboards. ClickDimensions acquired Sweetspot, a marketing intelligence platform, in the first quarter of 2019 and is now launching a groundbreaking marketing analytics solution which democratizes this technology, making…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…